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Essentials of E-Commerce

(Semester I-II)

Authors: 

ISBN:

SKU: 9789394403796
Book Language: English
Published Years: 2022
Pages: 174
Edition: First

195.00

  • DESCRIPTION
  • INDEX

Semester I

  1. Fundamentals of e-Commerce : 1.1 e-Commerce: Meaning & Nature, 1.2 Introduction to e-Commerce – Origin, Definitions & Meaning, Scope & Goals, 1.3 Feature, Needs &Functions, Significance, Advantages & Disadvantages of e-commerce, 1.4 Essentials of e-Commerce, 1.5 e-Commerce v/s Traditional Commerce, 1.6 Technology Infrastructure for e-Commerce -The Internet and WWW, e-Commerce Infrastructure.
  2. Business Models for e-Commerce : 2.1 e-Business : Meaning, Definitions, 2.2 Importance, Requirements of E-Business, 2.3 e-Business Models based on the relationships of transaction parties, 2.3.1 Classification of e-commerce:- B2C, B2B, C2C, C2G, G2G, B2G, 2.4 e-Business Models based on the relationships of transaction types, 2.5 Manufacture Model, Advertising Model, Value Chain Model, Brokerage Model.
  3. e-Enterprise : 3.1 Managing the e-Enterprise, 3.2 Introduction e-Enterprise, 3.3 Comparison between Conventional Enterprise and E-Enterprise, 3.4 Organization of Business in an e-Enterprise, 3.5 Advantages and limitations of e-Enterprise . Examples of e-Enterprise.
  4. e-Payment Systems and Digital Payments (Cashless Payments) : 4.1 Models of Payments, 4.1.1 Credit Cards, Debit Cards, Internet Banking, 4.1.2 e-Credit Accounts & e-Money/Cash, e-wallets, 4.1.3 Digital Payment System- Introduction, Advantages, Mobile Wallets, Bank Pre-Paid Cards, Point of Sale Machines, Micro ATM’s, Unified Payment Interface, Aadhar Enabled Payment System (AEPS), 4.2 Digital Signatures – Legal positions of Digital Signatures, 4.2.1 Procedure & working of Digital Signature technology, 4.3 Risks and e-Payment System, 4.3.1 Data Protections, risk from mistakes and disputes, Consumer protection, 4.4 Management Information Privacy, 4.5 Managing Credit Risk.
  5. e-Business Communication : 5.1 Introduction, 5.2 Importance of e-Technology in the e-Business Communication, 5.3 Models of e-Business Communication, 5.4 e-commerce Sales Life Cycle (ESLC) Model, 5.5 e-Business Conferencing – Audio, Documents & Telephone, Video Conferencing, 5.6 e-mail in e-Commerce, Mobile Communication.
  6. Customer–effective Web design : 6.1 E-commerce players and procedures in India – Introduction, 6.2 Requirements of Intelligent Websites, Website Goals and Objectives, 6.3 Analyzing website structure. Fixed versus flexible webpage design, 6.4 Domain name registration process, 6.5 Working with easy to build website services like godaddy.

Semester II

  1. e-Banking : 1.1 Introduction, Concepts & Meaning, 1.2 Electronic Fund Transfer, 1.2.1 Automated Clearing House, Automated ledger posting, 1.3 Electronic Money transfer, 1.4 e-cheques
    1.5 ATM, FOS & Tele-banking.
  2. Customer Relationship Management : 2.1 Introduction & Definition, Consumer Market, 2.2 Electronic CRMC, 2.3 Need for Electronic CRM, 2.4 CRM Areas:CRM Components & CRM Architecture, 2.5 Electronic CRM Applications, 2.6 Consumer Demographics.
  3. e-Security : 3.1 Security Concepts: Need & Importance, 3.2 Intruders, 3.3 Filters: Meaning & types, Definition of fire walls, 3.4 Cryptology: encryption & decryption, 3.5 Attacking methods: Hacking, Cracking, Freaking, 3.6 Data encryption Standards, 3.7 Cyber Crimes, 3.8 e-Commerce Security Solutions- e-Locking Techniques, e-Locking Products, e-Locking Services.
  4. e-Markets : 4.1 Online Shopping and purchasing, 4.2 Challenges of Traditional Marketing, 4.3 Electronic Markets, 4.4 Three Models of e-Markets.
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