Education is a lifelong process that changes with new
knowledge, new subjects, and new ways of teaching. To fulfill
the needs of students, Sant Gadge Baba Amravati University has
revised the syllabus of the Second-Year Bachelor of Commerce
program as per the National Education Policy (NEP) 2020.
In this context, I am pleased to present the textbook “Marketing
Communication” for S.Y.B.Com students. The book is written in
a simple, self-learning style and also includes important questions
from Sant Gadge Baba Amravati University and other well-known
universities to help students in their exam preparation.
I am deeply thankful to my family for their constant support and
encouragement. My heartfelt gratitude to Shri Mithulalji Agrawal
(Chairman), Shri Ajayji Jain (Vice Chairman), Shri Vikasji Kotecha
(Secretary), Shri Prakashchandra Surana, and the management
members of Bodwad Education Society. I am especially grateful to
Dr. Milind A. Barhate, Hon’ble Vice-Chancellor, Dr. Dinesh Nichat,
Principal & Dean, Faculty of Commerce and Management, SGBAU,
and Prof. Arvind chaudhari Sir for their valuable guidance. I also
sincerely thank Prashant Publications, Shri Rangrao Patil, and their
team for their cooperation. My deepest gratitude goes to my father,
Shri Sadashiv Laxman Patil, for his continuous encouragement
throughout this work.
I welcome suggestions from readers to make this textbook
even better.
With regards.