We are delighted to present this comprehensive book on Digital Marketing tailored specifically for commerce students. Written in alignment with the National Education Policy syllabus, this book is designed for First-Year Graduation students of KBC North Maharashtra University, Jalgaon.
This book serves as an invaluable resource for students from both rural and urban backgrounds pursuing Commerce, Management, or professional studies. Its objective is to provide readers with a clear and effective understanding of the subject.
Specially crafted for teachers as well, the book eliminates the need for extensive preparation by offering content in a simple and easily understandable language.
The topics are logically arranged in numbered paragraphs, adhering precisely to the revised syllabus effective from June 2024.
The content is enriched with references to standard books, the latest journals, bulletins, reports, and research articles to ensure students have access to updated and reliable information.
This book is not only an academic guide but also a tool for anyone aiming to excel in the evolving field of Digital Marketing.