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We must embrace adaptations in accordance with the demands of the present era. Hence, any alteration in a subject’s curriculum is a natural progression of development. Knowledge evolves when subjects...

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International Business
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We must embrace adaptations in accordance with the demands of the present era. Hence, any alteration in a subject’s curriculum is a natural progression of development. Knowledge evolves when subjects are taught and learned in new diverse ways over time. Given the adoption of a new syllabus by Kavayitri Bahinabai Chaudhari North Maharashtra University for first-year Master of Commerce students in line with the New Education Policy 2020, it becomes our responsibility to provide them with updated learning materials.
We take immense pleasure in introducing the textbook “International Business” tailored for F.Y. M.com students. This book, structured in a self-learning format, adheres strictly to a student-friendly approach. It encompasses exam questions from NMU and other universities, facilitating comprehensive exam preparation.

1. International Business Environment………………………………7
1.1 Introduction
1.1.1 Meaning and Definition of International Business
1.1.2 Definitions of International Business
1.2 Scope of International Business
1.3 Benefits of International Business Environment
1.4 Forms of International Business :
i. Importing (Cross Border Trading)
ii. Exporting (Cross Border Trading)
iii. Franchising
iv. Licensing
v. Joint Venture
vi. Foreign Direct Investment
1.5 Other forms of International Business
2. Types of International Business Environment……………….26
2.1 Introduction
2.2 Types of International Business Environment
2.2.1 Political Environment
2.2.2 Economic Environment
2.2.3 Technological Environment
2.2.4 Socio-Cultural Environment
2.2.5 Competitive Environment
2.3 The Challenges of International Business Environment
3. The Global Trade and Investment Environment…………………..43
3.1 International Trade Theory
3.2 The Political Economy of International Trade
3.3 Foreign Direct Investment
4. Globalization and India………………………………………………..78
4.1 Introduction
4.2 Meaning of Globalisation
4.3 Essential conditions for Globalisation

4.4 Advantage and Disadvantage of Globalization
4.5 Globalization in India
4.6 Economic Crisis in India-1990, The push towards Globalization
4.7 India’s Steps towards Globalization
4.8 Obstacles to globalization in India
4.9 Effects of Globalization on Indian Economy.
5. International Business Operations……………………………………….110
5.1 Introduction
5.2 Exporting, Importing and Countertrade
5.3 Global production, Outsourcing and Logistics
5.4 Global Marketing and R & D
5.5 Global Human Resource Management
5.6 Accounting in the International Business
5.7 Financial Management in the International Business
6. International Business: Foreign Market Entry Principles…………………………………………………………………..150
6.1 Introduction
6.2 Direct Exporting
6.3 Indirect Exporting
6.4 Own Sales Organization abroad
6.5 Manufacturing of proper goods by a legally independent company abroad
6.6 Foreign Direct Investment
References……………………………………………………………………….171

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