{"title":"MCom","description":"","products":[{"product_id":"वाणिज्य-आणि-व्यवसायातील-अलीकडील-कल","title":"वाणिज्य आणि व्यवसायातील अलीकडील कल","description":"\u003cp\u003eसध्याच्या युगाच्या मागणीनुसार आपण अनुकूलन स्वीकारले पाहिजे. म्हणून, एखाद्या विषयाच्या अभ्यासक्रमातील कोणताही बदल हा विकासाची नैसर्गिक प्रगती आहे. जेव्हा तो विषय नवीन विविध मार्गांनी शिकवला आणि शिकला जातो तेव्हा ज्ञान विकसित होते. कवयित्री बहिणबाई चौधरी उत्तर महाराष्ट्र विद्यापीठाने प्रथम वर्षातील एम.कॉमच्या विद्यार्थ्यांसाठी नवीन शैक्षणिक धोरण 2020 च्या अनुषंगाने नवीन अभ्यासक्रमाचा अवलंब केल्यामुळे, विद्यार्थ्यांना अद्ययावत शिक्षण साहित्य प्रदान करणे ही आमची जबाबदारी आहे.\u003cbr\u003eप्रथम वर्षातील एम. कॉमच्या विद्यार्थ्यांसाठी तयार केलेले “वाणिज्य आणि व्यवसायातील अलीकडील कल” हे पाठ्यपुस्तक सादर करताना आम्हाला खूप आनंद होत आहे. स्वयं-शिक्षण स्वरूपातील हे पुस्तक, विद्यार्थी-अनुकूल दृष्टिकोनाचे काटेकोरपणे पालन करते. यात कवयित्री बहिणबाई चौधरी उत्तर महाराष्ट्र विद्यापीठ आणि इतर विद्यापीठांमधील परीक्षा प्रश्नांचा समावेश आहे, जे सर्वसमावेशक परीक्षेची तयारी सुलभ करते.           \u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48384490864869,"sku":"2","price":210.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Vanijya-Aani-Vyavasayatil-Alikadil-Kal_Prof-Prabhakar-S-Mahale-1.jpg?v=1770637748"},{"product_id":"व्यावसायिक-वित्तपुरवठा","title":"व्यावसायिक वित्तपुरवठा","description":"\u003cp\u003e\u003cspan\u003eसावित्रीबाई फुले पुणे विद्यापीठाने राष्ट्रीय शैक्षणिक धोरण 2020 नुसार वाणिज्य व व्यवस्थापन विद्याशाखेच्या एम.कॉम अभ्यासक्रमात शैक्षणिक वर्ष 2023-2024 पासून बदल केलेला आहे. एम.कॉम वर्गाच्या तिसऱ्या सत्राच्या अभ्यासक्रमात व्यवसाय वित्तपुरवठा हा विषय सक्तीचा केलेला आहे.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eप्रस्तुत पुस्तक हे एन.ई.पी. पॅटर्न अभ्यासक्रमानुसार आम्ही लिहिले आहे. या विषयाचे अध्यापन करणारे प्राध्यापक, संशोधक, विद्यार्थी वर्ग यांच्या व्यापक हिताचा विचार पुस्तक लिहितांना करण्यात आला आहे. वाणिज्य व व्यवस्थापन विद्याशाखेतील विद्यार्थी व अभ्यासकांना या विषयाचे चांगल्या प्रकारे आकलन व्हावे तसेच या विषयाचे कौशल्य निर्माण व्हावे, याचाही विचार आम्ही केला आहे. प्रस्तुत पुस्तक वाचकांच्या हाती देतांना आम्हाला विशेष आनंद होत आहे, कारण यामध्ये विषयाच्या संबधीत जास्तीत जास्त संकल्पना, साधी सरळ व सर्वांना समजेल-उमजेल अशी भाषा वापरुन लिहिले आहे, केवळ या विषयाच्या विद्यार्थ्यांना याचा फायदा होईल असे नाही तर संशोधक विद्यार्थ्यांना व संशोधक मार्गदर्शकांना व प्राध्यापकांना याचा उपयोग होणार आहे, तसेच स्पर्धा परीक्षेची विद्यार्थ्यांची तयारी व्हावी यासाठी तयार केलेले प्रश्न याचा यात समावेश आहे.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48387197173989,"sku":null,"price":210.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Vyavasayik-Vittapurvatha_Dr-Dhiraj-Zalte_cnvt-1.jpg?v=1770724545"},{"product_id":"business-finance","title":"Business Finance","description":"\u003cp\u003e\u003cspan\u003eAccording to the National Education Policy 2020, Savitribai Phule Pune University has changed the MCom course Syllabus of Faculty of Commerce and Management from the academic year 2023-2024. Business finance subject has been made compulsory in the third semester syllabus of the MCom class. Present book we have written as per the NEP Pattern syllabus. The broader interest of professors, researchers and students teaching this subject has been taken into consideration while writing the book. We have also considered that the students and scholars of the Faculty of Commerce and Management should get a better understanding of this subject and develop the skills of this subject. We are particularly happy to hand over the present book to the readers, as it has been written using as many concepts as possible related to the subject, simple and understandable language. Not only will it benefit students of the subject, but it will also benefit research students and research mentors and professors. It also includes questions designed to prepare students for competitive exams. The library has helped with reference books by many eminent authors for book writing. My heartfelt thanks to the office-bearers of our educational institution, the principal of the college, the associate professors and staff, the chairman and members of the board of studies of Savitribai Phule Pune University, professor friends of various colleges, all of them.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48387198091493,"sku":null,"price":260.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Business-Finance_Dr-Dhiraj-Zalte_cnvt-1.jpg?v=1770724790"},{"product_id":"व्यूहरचनात्मक-व्यवस्थापन-1","title":"व्यूहरचनात्मक व्यवस्थापन","description":"","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48394724409573,"sku":null,"price":160.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Vyuharchanatmak-Vyavasthapan_Dr-Ganesh-Patil-1-1-768x1142.jpg?v=1770817843"},{"product_id":"import-export-management","title":"Import Export Management","description":"\u003cp\u003eEducation evolves continuously to keep up with changing knowledge and new teaching methods. As subjects grow and develop, it becomes necessary to update the curriculum. In line with the New Education Policy 2020, Kavayitri Bahinabai Chaudhari North Maharashtra University has introduced a revised syllabus for Second-year Master of Commerce students.\u003cbr\u003eTo support this change, we have prepared updated learning resources to help students in their studies. We are pleased to present the textbook “Import Export Management,” specially designed for S.Y.M.Com students. This book follows a self-learning approach, making it easy to understand. It also includes exam questions from NMU and other universities to assist students in their exam preparation.\u003cbr\u003eWe sincerely thank our family members, Respected Principal Prof. Arvind Chaudhari, Prof. Anil P. Dongre, Professor \u0026amp; Dean, Faculty of Commerce \u0026amp; Management, KBCNMU, Prashant Publications, Shri Rangrao Patil, and their dedicated team for their valuable support. We also extend our heartfelt appreciation to Shri Sadashiv Laxman Patil for his constant encouragement.\u003cbr\u003eWe welcome suggestions from readers to further improve this book.\u003cbr\u003eWith best regards,\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48414940037349,"sku":null,"price":195.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Import-Export-Management_Kapase-1-768x1179.jpg?v=1771074021"},{"product_id":"ग्राहक-वर्तवणूक","title":"ग्राहक वर्तवणूक","description":"","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48414958190821,"sku":null,"price":275.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Grahak-Vartanuk_Dr-Dinesh-Bhakkad-1-768x1151.jpg?v=1771074604"},{"product_id":"material-management-1","title":"Material Management","description":"\u003cp\u003eWe have great pleasure in introducing this book Material Management to the Student Community. This book is helpful in particular to the M.com, I Sem II Students of the North Maharashtra University as it is written strictly according to their New Education Policy 2020, it is our responsibility to provide them with updated learning materials.\u003cbr\u003eWe glad to make a special mention of Prashant Publications, Jalgaon, for bringing out quality issues of this book in a very short duration. We are thankful from bottom of our heart to all those who have directly or indirectly contributed in bringing this work to the fruition.\u003cbr\u003eWe extend our gratitude to our family members, Respected Principal Dr. I. D. Patil \u0026amp; Dean, Faculty of Commerce \u0026amp; Management, KBCNMU, Rangrao Patil, Prashant Publications, and their entire staff for their valuable feedback. We welcome suggestions from users for continuous improvement.\u003cbr\u003eOf course, all suggestions, and comments from readers of this book will be appreciated and we would be pleased to accommodate them in the forthcoming editions. Thank you very much.\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48414981325029,"sku":null,"price":125.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Material-Management_Dr-Ajit-G-Kulkarni-1-768x1171.jpg?v=1771075083"},{"product_id":"international-business-1","title":"International Business","description":"\u003cp\u003eWe must embrace adaptations in accordance with the demands of the present era. Hence, any alteration in a subject’s curriculum is a natural progression of development. Knowledge evolves when subjects are taught and learned in new diverse ways over time. Given the adoption of a new syllabus by Kavayitri Bahinabai Chaudhari North Maharashtra University for first-year Master of Commerce students in line with the New Education Policy 2020, it becomes our responsibility to provide them with updated learning materials.\u003cbr\u003eWe take immense pleasure in introducing the textbook “International Business” tailored for F.Y. M.com students. This book, structured in a self-learning format, adheres strictly to a student-friendly approach. It encompasses exam questions from NMU and other universities, facilitating comprehensive exam preparation.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48415008850149,"sku":null,"price":225.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/International-Business_Prof-Prabhakar-Mahale-1-768x1164.jpg?v=1771075615"},{"product_id":"advanced-cost-accounting-iv","title":"Advanced Cost Accounting – IV","description":"\u003cp\u003eWelcome to the advanced Accountancy paper at the Post Graduate Level, where our focus lies on fostering conceptual understanding and practical applicability of key accounting principles. This course builds upon the foundational knowledge acquired during undergraduate studies, aiming to equip students with the skills necessary for realworld application. The significance of this subject is continually magnified by factors such as economic liberalization, globalization, the free flow of capital, and the pursuit of enhanced corporate governance practices.\u003cbr\u003eIn this book, we delve into the crucial aspects of Cost Accounting from a corporate standpoint and introduce emerging methodologies tailored to address the evolving business landscape. It is written in accordance with the New Education Policy (NEP).\u003cbr\u003eThe book comprises six units, each focusing on a different aspect of accounting. Unit 1 begins with Non-Integrated Cost Accounts, providing an elementary study and disclosure requirements of select Accounting Standards. The subsequent unit navigates through Integrated Accounts \/ Integral Accounts. Unit 3 unfolds the complexities of Reconciliation of Profits under Cost Accounts and under Financial Account, followed by Unit 4’s exploration of Cost Information Systems and Reporting. The fifth unit illuminates Uniform Costing and Inter-firm Comparison, while the final unit acquaints students with an Introduction to Cost Accounting Record Rules and Cost Audit, specifically the Companies (Cost Records and Audit) Rules, 2014. We trust that both students and educators will find this book immensely beneficial. While every effort has been made to ensure accuracy and clarity, we acknowledge the possibility of inadvertent errors. We extend our heartfelt gratitude to our families for their unwavering support and encouragement throughout this endeavor. Special thanks to Prashant Publications, Director Rangrao Patil, and the entire team for their expedited and meticulous publication process. We invite readers to share their valuable views, suggestions, and feedback with us.\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48421552750821,"sku":null,"price":350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Advanced-Cost-Accounting-IV_Dr-Arvind-K-Raut-1-768x1012.jpg?v=1771224008"},{"product_id":"व्युव्हरचनात्मक-व्यवस्थापन","title":"व्युव्हरचनात्मक व्यवस्थापन","description":"","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48424139423973,"sku":null,"price":350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Vyuharchanatmak-Vyavasthapan_Dr-D-D-Bhakkad-1-768x1177.jpg?v=1771308922"},{"product_id":"व्युव्हरचनात्मक-व्यवस्थापन-1","title":"व्युव्हरचनात्मक व्यवस्थापन","description":"","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48424170193125,"sku":null,"price":160.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Vyuharchanatmak-Vyavasthapan_Dr-Ganesh-Patil-1-768x1142.jpg?v=1771309519"},{"product_id":"strategic-management","title":"Strategic Management","description":"\u003cp\u003eStrategic Management has evolved rapidly in response to dynamic global environments, technological advancements, and ever-changing business models. It is crucial in guiding organizations through complexities and enabling them to achieve long-term goals by formulating, implementing, and evaluating strategies effectively.\u003c\/p\u003e\n\u003cp\u003eThis book, titled “Strategic Management”, has been meticulously prepared per the latest syllabus introduced by Savitribai Phule Pune University for the M.Com. program (Semester II) under the National Education Policy 2020 framework. The objective of this book is to provide students, faculty members, and researchers with a comprehensive and practical understanding of strategic management concepts, frameworks, and real-world applications.\u003c\/p\u003e\n\u003cp\u003eKey features of this book include:\u003c\/p\u003e\n\u003cp\u003e• Detailed coverage of core concepts such as vision, mission, environmental scanning, strategic formulation, implementation, and evaluation.\u003cbr\u003e• Inclusion of real-life examples and case studies to bridge the gap between theory and practice.\u003cbr\u003e• Simplified language for better comprehension, while maintaining academic rigor.\u003cbr\u003e• Thought-provoking questions and exercises at the end of each chapter to reinforce learning and critical thinking.\u003cbr\u003eThis book aims to empower students with the analytical tools and strategic thinking required in today’s competitive business environment. It will also serve as a valuable resource for educators and professionals seeking insights into strategic decision-makingand organizational effectiveness.\u003cbr\u003eI extend my sincere gratitude to the mentors, colleagues, and industry experts whose guidance and feedback greatly enriched this work. Special thanks to Prashant Publication, Jalgaon, for their continuous support in bringing this book to publication.\u003cbr\u003eIt is my hope that this book will inspire students to delve deeper into the discipline of strategic management and apply their learning to real-life business challenges. I welcome suggestions and feedback from readers to further improve future editions.\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48424176320741,"sku":null,"price":160.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Strategic-Management_Dr-Ganesh-Patil-1-768x1166.jpg?v=1771310263"},{"product_id":"decision-making-techniques","title":"Decision-Making Techniques","description":"\u003cp\u003eThe present text book titled “Decision Making Techniques” has been meticulously prepared to cater to the academic and practical needs to the student of M.Com-II, Semester-III, for two credits especially in alignment with the National Education Policy (NEP) 2020. The book is designed to offer a structured approach to understanding and applying various decision making tools and methodologies. Whether in business management, public policy engineering, and decision making techniques help corporate sector and individuals to achieve desired outcomes efficiently, enhance conceptual understanding, analytical ability, and application skills, with a focus on interdisciplinary learning and real-world relevance.\u003c\/p\u003e\n\u003cp\u003eThe content aims to blend both theoretical foundations and practical applications covering modern tools like decision trees, multi criteria analysis, cost-benefit analysis and simulation techniques. Case studies and illustration are integrated to provide a deeper understanding of how these methods function in practice. Decision Making Techniques is an essential component of modern business practices. It ensures, cost control, cost reduction, cost transparency, efficiency, and decision making compliance with statutory regulations. The subject is not only vital for students aspiring to become cost accountant or management professionals but also for those aiming to contribute to sustainable business practices.\u003c\/p\u003e\n\u003cp\u003eThis book, “Decision Making Techniques,” is designed to provide a comprehensive understanding of the methods and tools that support effective decision-making. It brings together both the analytical and behavioural dimensions of decision-making, recognizing that while data and models are essential, human judgment and organizational context also play a vital role. This book is structured to meet the curriculum framework recommended by NEP 2020, which emphasizes a holistic, flexible, and multidisciplinary approach to higher education. It encourages critical thinking, skill development, cost analysis, cost comparison and ethical values through integrated content. Each chapter includes learning outcomes, conceptual clarity, practical examples, case studies, MCQs, and assignments to enhance student engagement and comprehension.\u003c\/p\u003e\n\u003cp\u003eSalient features of this book include:\u003c\/p\u003e\n\u003cp\u003e• Introduce the fundamental concepts of decision theory.\u003cbr\u003e• Explore both qualitative and quantitative techniques for structured decision-making.\u003cbr\u003e• Present real-world applications across business strategy, operations, finance, and human\u003cbr\u003eresources.\u003cbr\u003e• Help students and professionals develop a systematic approach to problem-solving.\u003cbr\u003eThis book is intended for students of management, commerce, operations research, and\u003cbr\u003eeconomics, as well as for professionals and decision-makers who seek to improve their analytical\u003cbr\u003ethinking and strategic judgment. Each chapter is enriched with examples, case studies, and\u003cbr\u003epractice exercises to bridge the gap between theory and practice.\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48424196047077,"sku":null,"price":135.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Decision-Making-Techniques-1-768x1019.jpg?v=1771311296"},{"product_id":"cost-audit","title":"Cost Audit","description":"\u003cp\u003eThe present textbook titled “Cost Audit” has been meticulously prepared to cater to the academic and practical needs to the students of M.Com-II, Semester-III for four credits, especially in alignment with the National Education Policy (NEP) 2020. The book is designed to enhance conceptual understanding, analytical ability, and application skills, with a focus on interdisciplinary learning and real-world relevance.\u003c\/p\u003e\n\u003cp\u003eCost audit is an essential component of modern business practices. It ensures cost transparency, efficiency, and compliance with statutory regulations. The subject is not only vital for students aspiring to become cost auditors or management professionals but also for those aiming to contribute to sustainable business practices.\u003c\/p\u003e\n\u003cp\u003eThis book is structured to meet the curriculum framework recommended by NEP 2020, which emphasizes a holistic, flexible, and multidisciplinary approach to higher education. It encourages critical thinking, skill development, and ethical values through integrated content. Each chapter includes learning outcomes, conceptual clarity, practical examples, case studies, MCQs, and assignments to enhance student engagement and comprehension.\u003c\/p\u003e\n\u003cp\u003eSalient features of this book include:\u003c\/p\u003e\n\u003cp\u003e• Coverage of key concepts of cost audit, including its objectives, planning, execution, and reporting.\u003cbr\u003e• Emphasis on legal framework and professional ethics relevant to cost auditing.\u003cbr\u003e• Integration of real-life case studies and industry-based examples.\u003cbr\u003e• Ensures uniformity and transparency in cost reporting and ensure the company follows prescribed cost accounting standards issued by regulatory authorities of ICMAI. Inclusion of self-assessment tools, such as objective questions, review questions, and practical problems.\u003cbr\u003e• Focus on skill-based learning and outcome-based education as advocated by NEP 2020.\u003cbr\u003eWe hope this textbook serves as a valuable academic companion to students, teachers, and practitioners alike. We sincerely welcome feedback and suggestions for improvement in future editions.\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48424207024357,"sku":null,"price":160.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Cost-Audit-cover-1-768x1016.jpg?v=1771312636"},{"product_id":"activity-based-costing","title":"Activity Based Costing","description":"\u003cp\u003eThe present textbook titled “Activity Based Costing” has been meticulously prepared to cater to the academic and practical needs of M.Com students, especially in alignment with the National Education Policy (NEP) 2020. The book is designed to enhance conceptual understanding, analytical ability, and application skills, with a focus on interdisciplinary learning and real-world relevance.\u003c\/p\u003e\n\u003cp\u003eActivity Based Costing is an essential component of modern business practices. It ensures cost transparency, efficiency, and compliance with statutory regulations. The subject is not only vital for students aspiring to become cost auditors or management professionals but also for those aiming to contribute to sustainable business practices.\u003c\/p\u003e\n\u003cp\u003eThis book is structured to meet the curriculum framework recommended by NEP 2020, which emphasizes a holistic, flexible, and multidisciplinary approach to higher education. It encourages critical thinking, skill development, and ethical values through integrated content. Each chapter includes learning outcomes, conceptual clarity, practical examples, case studies, MCQs, and assignments to enhance student engagement and comprehension.\u003c\/p\u003e\n\u003cp\u003eSalient features of this book include:\u003c\/p\u003e\n\u003cp\u003e• Coverage of key concepts of Activity Based Costing, including its objectives, planning, execution, and reporting.\u003cbr\u003e• Emphasis on legal framework and professional ethics relevant to cost auditing.\u003cbr\u003e• Integration of real-life case studies and industry-based examples.\u003cbr\u003e• Inclusion of self-assessment tools, such as objective questions, review questions, and practical problems.\u003cbr\u003e• Focus on skill-based learning and outcome-based education as advocated by NEP 2020.\u003cbr\u003eWe hope this textbook serves as a valuable academic companion to students, teachers, and practitioners alike. We sincerely welcome feedback and suggestions for improvement in future editions.\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48426852679909,"sku":null,"price":225.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Activity-Base-Coasting-Cover-1-768x997.jpg?v=1771397223"},{"product_id":"मानव-संसाधन-व्यवस्थापन-ii","title":"मानव संसाधन व्यवस्थापन-II","description":"\u003cp\u003e\u003cspan\u003eसदर पुस्तक लिहिताना लेखकांनी एम.कॉम.-भाग एक द्वितीय सत्राच्या अभ्यासक्रमात समाविष्ट असलेल्या सर्व घटकाची रचना अतिशय सूत्रबद्ध पद्धतीने पूर्ण करण्याचा प्रयत्न केलेला आहे. सदर पुस्तकात मानव संसाधन विकास, मानव संसाधन व्यवस्थापनातील आर्थिक समस्या, मानवी संबंध आणि प्रोत्साहन, आंतरराष्ट्रीय मानव संसाधन व्यवस्थापन, मानव संसाधनातील नवीन संकल्पना आणि नवीन तंत्रज्ञानाच्या प्रवाहाच्या संकल्पनावर विशेष भर देऊन वाचकांना समजण्यासाठी विविध आकृत्या आणि उदाहरणाचा उपयोग केला आहे. त्यामुळे वाणिज्य विषयातील विद्यार्थ्यांसाठी हे पुस्तक निश्चितच फलदायी ठरेल. या अपेक्षेने प्रयत्न करून हे पुस्तक वाचकांच्या हाती देत आहोत. या पुस्तकाविषयी आपल्या सूचना आणि प्रतिक्रिया आम्हांला अवश्य कळवाव्यात; त्याचे नेहमी स्वागतच होईल.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48433037541605,"sku":null,"price":220.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Manav-Sansadhan-Vyavsthapan-II_Dr-Arvind-Raut_cnvt-1.jpg?v=1771504062"},{"product_id":"विपणन-व्यवस्थापन-ii-ग्राहक-वर्तणूक","title":"विपणन व्यवस्थापन-II (ग्राहक वर्तणूक)","description":"\u003cp\u003e\u003cspan\u003eआजच्या जागतिक स्पर्धेच्या युगात विपणन व्यवस्थापनाचे महत्व सर्वमान्य आहे आणि विपणनाचा गाभा म्हणजे ग्राहक होय. अस्तित्वात असलेले आणि संभाव्य ग्राहककेंद्रित असे विपणन धोरण आखावे लागते. त्यासाठी ग्राहक वर्तणूकीला वाढते महत्व प्राप्त झालेले आहे.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eग्राहक वर्तणूकीची संकल्पना अतिशय व्यापक आहे. ग्राहकांचे मानसशास्त्र, विपणन संदेशवहन आणि ग्राहक वर्तणूकीला प्रभावित करणारे घटक यांच्यावर प्रकाशझोत टाकण्याचा या पुस्तकाचा हेतू आहे. यामध्ये व्यक्तिगत आणि औद्योगिक ग्राहक निर्णय प्रक्रिया, ग्राहक मूल्य, ग्राहकांचे विवध प्रकार, ग्राहक वर्तणूक आणि पर्यावरणीय घटक इ बाबींचे सविस्तर विवेचन दिलेले आहे. त्याचबरोबर खरेदी, विक्री, ग्राहक, उपभोक्ता, मूल्य, किंमत, समाधान, ग्राहक भूमिका यासारख्या संकल्पना सोप्या भाषेत मांडण्याचा हा एक प्रयत्न आहे.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48433047306469,"sku":null,"price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Vipanan-Vyavasthapan-II_Dr-Sangita-Patil_cnvt-1.jpg?v=1771504299"},{"product_id":"investment-and-wealth-management","title":"Investment and Wealth Management","description":"\u003cp\u003eA great pleasure in introducing our book to commerce\u003cbr\u003estudents on Investment and Wealth Management. This book is\u003cbr\u003eespecially written for the students of M.Com. I Sem II, B.B.A., B.C.A.\u003cbr\u003eand M.B.A. students of KBC North Maharashtra University, Jalgaon.\u003cbr\u003eThis is a book which is a written honestly for the rural and urban\u003cbr\u003estudents of Commerce and Management professional and commerce\u003cbr\u003estudents too.\u003cbr\u003eThis book is also useful to the teachers who would otherwise have\u003cbr\u003eto prepare their lecturers from various sources particularly an attempt\u003cbr\u003ehas been made to use simple and easily understandable Language.\u003cbr\u003eTopics of the book are logically arranged in numbered paragraphs\u003cbr\u003eexactly according to the modified syllabus from June, 2021.\u003cbr\u003eReally speaking we prefer and refer the standard books and\u003cbr\u003ecollected new and latest references and information from innumerable\u003cbr\u003egood books, journals bulletins reports and articles.\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48479735513317,"sku":null,"price":175.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/Investment-and-Wealth-Management_Dr-Dinesh-Bhakkad_cnvt-1.jpg?v=1772260832"},{"product_id":"संघटनात्मक-वर्तणूक","title":"संघटनात्मक वर्तणूक","description":"\u003cp\u003eसंघटनात्मक वर्तणूक हे पुस्तक उत्तर महाराष्ट्र विद्यापीठाच्या एम. कॉम.\u003cbr\u003eभाग-2 वाणिज्य आणि व्यवस्थापन विद्याशाखा अंतर्गत सीबीसीएस प्रणालीवर\u003cbr\u003eआधारित पुनर्रचित अभ्यासक्रम जुन 2022 पासून सुरू करण्यात आलेल्या\u003cbr\u003eअभ्यासक्रमानुसार मराठी माध्यमातून लिहिलेले पाठ्य पुस्तक आपल्या हाती देताना\u003cbr\u003eआनंद होत आहे.\u003cbr\u003eप्रस्तुत पुस्तकात संघटनात्मक वर्तणूकीचा आढावा, व्यक्तिगत वर्तणूक, समूह\u003cbr\u003eगतिमानता आणि समूह वर्तणूक, अभिप्रेरणा आणि नेतृत्व, सत्ता, राजनीति आणि\u003cbr\u003eसंघर्ष, संघटनात्मक बदल आणि संघटनात्मक विकास इत्यादी मूलभूत संकल्पना\u003cbr\u003eस्पष्ट करण्यात आलेले आहेत. योग्य त्या ठिकाणी आकृत्या काढून स्पष्टीकरण\u003cbr\u003eदेण्यात आलेले आहे.\u003cbr\u003eप्रस्तुत पुस्तक वाणिज्य आणि व्यवस्थापन विज्ञान शाखेच्या विद्यार्थ्यांना\u003cbr\u003eउपयुक्त ठरेल, अशी खात्री आम्हाला वाटते. तसेच हे पुस्तक विद्यार्थ्यांना आणि\u003cbr\u003eसंबंधित शिक्षकांना देखील उपयुक्त होईल या दृष्टिकोनातून प्रयत्न करण्यात आलेले\u003cbr\u003eआहे.\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":48479737086181,"sku":null,"price":250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/SanghatnatmakVartanuk_DrDineshBhakkad-1.jpg?v=1775475911"}],"url":"https:\/\/prashantpublications.com\/collections\/mcom.oembed?page=3","provider":"My Store","version":"1.0","type":"link"}