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According to the National Education Policy 2020, Savitribai Phule Pune university has changed the first-year undergraduate course of all disciplines from the academic year 2024-2025. According to the National Education Policy 2020, all students enrolled in the first year will have to take one subject from other disciplines except their faculty for two credits under open elective subject. Students of arts stream as well as science and technology stream will be able to take up the Retail marketing subject of the faculty of commerce and management. The syllabus of NEP pattern. The broader interest of professors, researchers and students teaching this subject has been taken into consideration while writing the book. The students and scholars of the Faculty of Commerce and Management should get a better understanding of this subject and develop the skills of this subject. The present book to the readers, as it has been written using as many concepts as possible related to the subject, simple and understandable language. Not only will it benefit students of the subject, but it will also benefit research students and research mentors and professors. It also includes questions designed to prepare students for competitive exams. The library has helped with reference books by many eminent authors for book writing.
