- DESCRIPTION
- INDEX
We have a great pleasure in introducing our book to commerce students on Advanced Marketing. This book is especially written as per National Education Policy Syllabus for the students of Second Year Post- Graduation of KBC North Maharashtra University, Jalgaon. This is a book which is a written honestly for the rural and urban students of Commerce, Management professional etc.
Consumer behavior has become exceptionally changing and technology is changing the market day by day. Advanced marketing is extremely relevant in such a scenario. This book for marketers, strategists, and students who wish to immerse themselves in the latest awareness of the innovative marketing practice and cutting-edge strategies.
Today, marketing is not about selling products; it’s about forging meaningful relationships with consumers, leveraging data to gain insights, and navigating the intricacies of a global marketplace. As you continue reading the pages that follow, you’ll be exposed to more complex information about matters such as data-driven decision making, personalized marketing, omnichannel strategies, and emergent technologies like AI and ML.
This book is also useful to the teachers who would otherwise have to prepare their lecturers from various sources particularly an attempt has been made to use simple and easily understandable Language. Topics of the book are logically arranged in numbered paragraphs exactly according to the modified syllabus from June, 2024. Really speaking we prefer and refer the standard books and collected new and latest references and information from innumerable good books, journals, bulletins, reports and research articles.
1. Introduction to Advanced Marketing
1.1 Overview of advanced marketing concepts
1.2 Importance of advanced marketing in today’s business environment
1.3 Key challenges and trends in advanced marketing
1.4 Ethical and sustainable marketing practices
1.5 Case study discussion on advanced marketing concepts
2. Strategic Marketing Planning
2.1 Role of strategic marketing in organizational success
2.2 Analysis of internal and external marketing environment
2.3 Setting marketing objectives and goals
2.4 Formulating marketing strategies and tactics
2.5 Evaluation and control of marketing plans
3. Customer Relationship Management (CRM)
3.1 Understanding the concept and importance of CRM
3.2 Building and managing customer relationships
3.3 Customer retention strategies
3.4 Implementing CRM technologies and tools
3.5 Measuring and evaluating CRM effectiveness
4. Market Research and Consumer Behavior
4.1 Conducting market research and analysis
4.2 Techniques for collecting and analyzing marketing data
4.3 Understanding consumer behavior and decision-making process
4.4 Segmentation, targeting, and positioning strategies
4.5 Application of consumer behavior insights in marketing strategies
5. Brand Management and Marketing Communications
5.1 Developing and managing brand equity
5.2 Brand positioning and differentiation
5.3 Integrated marketing communications strategies
5.4 Advertising, public relations, and sales promotion
5.5 Measuring and evaluating marketing communication effectiveness
6. Digital Marketing and International Marketing
6.1 Overview of digital marketing landscape
6.2 Online consumer behavior and targeting
6.3 Global marketing environment and challenges
6.4 Market entry strategies and modes of international expansion
6.5 Cross-cultural marketing considerations
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