Business Communication
B.B.A. | SEM. I | BBA-104
Authors:
ISBN:
₹135.00
- DESCRIPTION
- INDEX
Business Communication is the cornerstone of organizational success, connecting individuals, teams, and businesses in a dynamic global environment. This subject delves into the fundamentals of communication, exploring models, types, and the art of overcoming barriers. It emphasizes the importance of effective written communication, from formal letters and emails to persuasive and complaint messages. Interpersonal communication takes center stage with insights into team interactions, virtual collaborations, and impactful presentations. The book also highlights the transformative role of digital communication, covering social media, video conferencing, and digital etiquette. Mastering these skills is essential for fostering clarity, collaboration, and innovation in the modern business landscape.
Chapter – 1
Introduction to Communication in Organizations
1.1 Introduction to Business Environment and Communication
1.2 Models of Communication
1.3 Basics of Communication (Types, Channels and Barriers)
1.4 7Cs of Communication
1.5 Formal and Informal Communication
1.6 Listening Skills
1.7 Communication on Social Media Platforms
Chapter – 2
Written Communication
2.1 Introduction
2.2 Planning & Executing Different Types of Messages, Emails
2.3 Formal Letters (Planning & Layout of Business Letter)
2.4 Informal Messages on E-Platforms
2.5 Negative Messages : Indirect & Direct Negative Messages
2.6 Persuasive Messages
2.7 Request Letters to Various Stakeholders
2.8 Sales Letters
2.9 Complaint & Follow up Letters
2.10 Promotion Letters
2.11 Job application Letters
2.12 Cover Letters
2.13 Resume
2.14 Resignation Letters
Chapter – 3
Interpersonal Communication
3.1 Introduction
3.2 Team Communication
3.3 Managing Communication during Online Meeting
3.4 Communication with Virtual Team
3.5 Communication in Gig Economy
3.6 Presentation Skills (Verbal and Non-Verbal)
3.7 Power Point Presentation Skills
3.8 Info-Graphics
3.9 Introduction to Contemporary Alternatives (Prezi, Visme, Microsoft Sway & Zoho)
Chapter – 4
Digital Communication
4.1 Introduction of Digital Communication
4.2 Social Media and Individual
4.3 Social Media and Organizations
4.4 Social Media and Media Literacy
4.5 Strong Digital Communication Skills
4.6 Email Communication
4.7 Instant Messaging Communication
4.8 Video Conferencing Communication
4.9 E-meetings Communication
4.10 Digital Collaboration
4.11 Digital Citizenship
4.12 Digital Etiquettes & Responsibilities
4.13 Introduction to Personal and Organizational Websites