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Business Economics

B.B.A. | SEM. I | BBA-103

Authors: 

ISBN:

SKU: 9789348537218
Book Language: English
Published Years: 2024
Pages: 120
Edition: First
Category:

150.00

  • DESCRIPTION
  • INDEX

Business Economics bridges the principles of economics with practical business applications, focusing on how individuals and organizations make decisions. It addresses the fundamental issue of scarcity and the choices that arise from it, explaining how supply and demand interact in markets. The subject explores consumer and producer behavior, the allocation of resources, and the impact of costs and production on decision-making. It also examines various market structures, from perfect competition to monopoly and oligopoly, influencing prices and outputs. On a larger scale, Business Economics studies national income, economic growth, and the challenges economies face, like poverty, trade, and sustainable development, helping readers understand the dynamic forces shaping the business environment.

Chapter – 1 
Fundamentals and Basic Elements of Microeconomics
1.1 Introduction
1.2 Concepts of the Micro and Macroeconomics
1.3 Scope of Micro and Macroeconomics
1.4 Central Problems of Micro and Macroeconomics
1.5 The Economic Problem: Scarcity and Choice
1.6 Concepts of the Positive and Normative Economics
1.7 Nature of the Positive and Normative Economics
1.8 Scope of the Positive and Normative Economics
1.9 Demand Schedule: Individual & Market Demand Curve
1.10 Determinants of Demand
1.11 Law of Demand
1.12 Movement and Shift among Demand Curve
1.13 Elasticity of Demand
1.14 Supply Schedule: Individual & Market Supply Curve
1.15 Determinants of Supply
1.16 Law of Supply
1.17 Elasticity of Supply
1.18 Determination of Demand and Supply
1.19 Effect of a shift in Demand and Supply

Chapter – 2 
Producer and Consumer Behaviour
2.1 Introduction
2.2 Theory of Production
2.3 Factors of Production
2.4 Production Function
2.5 Law of Variable Proportions
2.6 Returns to Scale
2.7 Producers’ Equilibrium
2.8 Theory of Cost
2.9 Short Run and Long Run Average
2.10 Marginal and Total Cost Curves
2.11 Cardinal Utility Approach
2.12 Law of Diminishing Marginal Utility
2.13 Law of Equi-Marginal Utility
2.14 Indifference Curves
2.15 Budget Lines and Consumer Equilibrium

Chapter – 3
Analysis of Market
3.1 Introduction
3.2 Concept of Market
3.3 Main Forms of Market
3.4 Price and Output Determination under Perfect Competition
3.5 Price and Output Determination under Monopoly
3.6 Price and Output Determination under Monopolistic Competition
3.7 Price and Output Determination under Oligopoly

Chapter – 4 
National Income and Various Indian Economy Challenges
4.1 Introduction
4.2 Circular Flow of Income
4.3 Concept of GDP, GNP, NDP, NNP (At Factor & Cost Market Price)
4.4 Methods of Calculating National Income
4.5 Indian Economy: Pre & Post Independence
4.6 Current Challenges Facing by Indian Economy: Human Capital Formation and Poverty
4.7 Dynamic Business Environment
4.8 Trade with Various Nations
4.9 Sustainable Economic Developmen

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