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Digital Marketing

Authors: 

ISBN:

SKU: 9789348537249
Book Language: English
Published Years: 2024
Pages: 80
Edition: First
Category:

110.00

  • DESCRIPTION
  • INDEX

We are delighted to present this comprehensive book on Digital Marketing tailored specifically for commerce students. Written in alignment with the National Education Policy syllabus, this book is designed for First-Year Graduation students of KBC North Maharashtra University, Jalgaon.
This book serves as an invaluable resource for students from both rural and urban backgrounds pursuing Commerce, Management, or professional studies. Its objective is to provide readers with a clear and effective understanding of the subject.
Specially crafted for teachers as well, the book eliminates the need for extensive preparation by offering content in a simple and easily understandable language.
The topics are logically arranged in numbered paragraphs, adhering precisely to the revised syllabus effective from June 2024.
The content is enriched with references to standard books, the latest journals, bulletins, reports, and research articles to ensure students have access to updated and reliable information.
This book is not only an academic guide but also a tool for anyone aiming to excel in the evolving field of Digital Marketing.

1. Introduction to Digital Marketing 
1.1 Digital Marketing and origin of Digital Marketing
1.2 Traditional Vs Digital Marketing
1.3 Digital Advertising Market in India
1.4 Digital Marketing Strategy
1.5 Data Analysis
1.6 Digital Marketing Plan

2. Search Engine Advertising 
2.1 Why pay for search advertising
2.2 Understanding ad placement
2.3 Understanding Ad Ranks
2.4 Creating the First Ad campaign

3. Social Media Marketing 
3.1 How to build successful strategy
3.2 Facebook Marketing
3.3 Facebook for business
3.4 Anatomy of an Ad campaign
3.5 Adverts
3.6 Face book insights
3.7 Other marketing tools

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