We are pleased to present this book to students and readers, in line with the University Grants Commission (UGC) guidelines. Savitribai Phule Pune University has introduced the subject of ‘Marketing and Advertisement’ as an Open Elective (OE) for first-year students across all faculties, starting from the academic year 2024-25, as per the National Education Policy (2020). This book aims to simplify and disseminate knowledge on various concepts of the Indian economy, focusing on the interrelation between economy and society. It also compares the Indian economy with global economies and encourages critical thinking on socio-economic conditions.

The curriculum is designed to help students understand the economic conditions of different sectors in India and the world, supporting a comparative study of global economic development. This book covers the syllabus in detail, using the latest data on the Indian and global economies, with the inclusion of lists, graphs, and diagrams for clarity. It draws from various texts, research articles, government reports, and surveys. At the end of each topic, objective multiple-choice questions are provided to aid in exam preparation. We hope this book will be valuable for university students and those preparing for competitive exams.