Marketing Management - II
Authors:┬а
ISBN:
SKU:
9789394403512
₹130.00
- DESCRIPTION
- INDEX
- Agricultural Marketing : 1.1 Meaning of Agricultural Marketing, 1.2 Concept and Definitions, 1.3 Importance of Agricultural Marketing, 1.4 Types of Agri-Products, 1.5 Characteristics of Agricultural Products and Production, 1.6 Various Functions in Agricultural Marketing System, 1.7 Problems in agricultural marketing in India, 1.8 Need for Market Regulation, 1.9 Suggestions for Agricultural Marketing Problems in India.
- Marketing Regulations : 2.1 Introduction, 2.2 Importance of Marketing Regulations in Marketing, 2.3 Relevance and importance of following acts in the context of Marketing Regulations, 2.4 Trade Mark Acts, 1999, 2.5 Competition Act, 2002, 2.6 Indian Patent (Amendment) Acts. 2005, 2.7 Bureau of Indian Standard Act.
- Global Marketing : 3.0 Introduction, 3.1 Scope of Global Marketing, 3.2 The process of Global Marketing, 3.3 Importance of Global Marketing, 3.4 Advantages of Global Marketing, 3.5 Dis-advantages of Global Marketing, 3.6 Features of Global Marketing, 3.7 Elements of the Global Marketing, 3.8 Factors affecting Global Marketing, 3.9 Global Marketing тАУ Entry Strategies, 3.9.1 Global Marketing Strategies, 3.9.2 Strategies for a Successful Global Marketing, 3.10 Issues and Examples of Global Marketing, 3.10.1 Problems Faced by International Marketing, 3.10.2 Global Marketing Examples, 3.11 Global Vs. International Marketing, 3.11.1 International Marketing vs Global Marketing.
- Cyber Security Marketing : 4.1 Introduction, 4.1.1 Meaning of Cyber Security Marketing, 4.2 Emergence of Cyber Security Marketing, 4.3 Essentials to develop cyber security marketing strategy, 4.4 Need and Importance of Cyber Security Marketing, 4.5 Various Tactics used by Cyber Security Marketers Advantages and Challenges, 4.5.1 Types of Cyber Security Threats, 4.5.2 Advantages, 4.5.3 Challenges of Cyber Security, 4.6 Limitations of Cyber Security Marketing.
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