Marketing Management - III
Authors:
ISBN:
SKU:
9789394403529
Categories:
TYBCom Semester VI, वाणिज्य व व्यवस्थापन
₹135.00
- DESCRIPTION
- INDEX
- Service Marketing : 1.1 Introduction of Service Marketing, 1.2 Definition of Service Marketing, 1.3 Marketing Service- Examples, 1.4 Characteristics of Service Marketing, 1.5 Importance of Marketing of Services, 1.6 The 7 P’s of Services Marketing, 1.7 B2B (Business-to-Business) Services, 1.8 B2B (Business-to-Consumer) Services, 1.9 Challenges of Service Marketing.
- Creative Advertisements : 2.1 Introduction, 2.2 Introduction to Typography, 2.3 Principles of Design, 2.4 Advertising Setting, 2.5 Copy Writing, 2.6 Advertising Message, 2.7 Radio Advertising, 2.8 Television Advertising.
- Introduction to Social Media Marketing : 3.0 Introduction, 3.1 Importance of Social Media, 3.2 Myths about Social Media Marketing, 3.3 Eight Social Media Marketing Myths Debunked, 3.4 Brief History of Social Media, 3.5 Characteristics of Social Media Marketing, 3.5.1 Characteristics of Highly Effective Social Media Campaigns, 3.6 Various Social Media Marketing, 3.7 We see this in the data : Followers, 3.8 Careers in Social Media Marketing.
- Marketing Control and Audit : 4.1 Introduction, 4.1.1 Marketing Control, 4.2 Objectives of Marketing Control, 4.3 Benefits of Marketing Control, 4.4 Marketing Control – 7 Main Characteristics of an Effective Control System, 4.5 Essential of an effective Marketing Control System, 4.6 Techniques of Marketing Control, 4.7 Process of Marketing Control, 4.8 Pre-Requisites of a good control system, 4.9 Limitation of Control, 4.10 Marketing Audit, 4.10.1. Concept of Marketing Audit, 4.11 Components of Marketing Audit, 4.12 Characteristics of Marketing Audit, 4.13 Objectives of Marketing Audit.
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