Retail Management
Authors:
ISBN:
SKU:
9789389492194
₹250.00
- DESCRIPTION
- INDEX
- Introduction to Retailing : 1.1 Meaning and definition of Retail and Retailing, 1.2 Types of Retailers, 1.3 Function of Retailing, 1.4 Importance of Retailers, 1.5 Role of Retailers in Distribution channel.
- Retail Framework : 2.1 Steps in starting Retail business, 2.2 Retail store location, 2.3 Legal Procedure, 2.4 Store Design & Layout, 2.5 Responsibilities of store managers.
- Trends of Retail : 3.1 The Evolution of Retail in India, 3.2 Retailing Scenario: Global, 3.3 Retailing Scenario: India, 3.4 Prospects of Retailing in India, 3.5 Challenges to Retail Development in India.
- Traditional Retail Format : 4.1 Organized retail sector, 4.2 Unorganized retail sector, 4.3 Retail format in India: Meaning, importance and functions of – 4.3.1 Small shops, 4.3.2 Supermarkets, 4.3.3 Shopping Malls, 4.3.4 Departmental Stores, 4.3.5 Convenience stores.
- Modern Retail Formats : 5.1 Modern retail format : Meaning, importance and functions, 5.2 Difference between Modern retail & traditional retail.
- Economics of Retailing : 6.1 Retail Environment, 6.2 Retail Accordion Theory, 6.3 Retail Life Cycle Theory, 6.4 Conflict Theory.
- Retail Marketing : 7.1 Retail marketing – Meaning, Scope & Importance, 7.2 The role of Marketing in Retail, 7.3 Network Marketing – Meaning, 7.4 Electronic Marketing – Meaning, Scope & Importance, 7.5 Role of Social Media in Retail Marketing.
- Retail Merchandising : 8.1 Meaning of Merchandising, 8.2 The Evolution of Merchandising, 8.3 Factors Affecting the Merchandising Function, 8.4 The Merchandiser : Role and Responsibilities, 8.5 Meaning and Definition of Markdowns, Coupons, Rebates, Price Bundling, Multiple Unit Pricing.
- Mall Management : 9.1 Meaning and definition of Mall, 9.2 The Emergence of Malls in India, 9.3 New Mall Concepts Emerging in India, 9.4 Customer Preparation of Malls in India, 9.5 Facilities Management in Malls, 9.6 Reasons for Failure of Some Malls in India.
- Retail Franchising : 10.1 Concept & Meaning of Franchising, 10.2 Franchise Market / Evolution of Franchising, 10.3 Types of Franchising, 10.4 Franchising In India, 10.5 Trends for Indian Franchising.
- Information Technology in Retailing : 11.1 Meaning of Information Technology, 11.2 The Role of Information & Technology in Retailing, 11.3 Role of Retail Data Capture in Retail Transaction, 11.4 Application of IT in Retailing, 11.5 Recent Trends: Smart Card, E-Cash, Digital Receipt and Payment.
- Retail Consumers Behavior : 12.1 Theories of Consumer Behavior, 12.2 Buying Decision Making Process, 12.3 Changes in Buying Attitude of Consumer, 12.4 Factors Influencing Retail Shopper, 12.5 Consumer Psychology.
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