{"product_id":"translation-proficiency","title":"Translation Proficiency","description":"\u003cp\u003eThis textbook has been prepared with these objectives in mind. It\u003cbr\u003eintroduces students to the fundamental principles of translation before\u003cbr\u003egradually leading them to more specialised areas such as literary,\u003cbr\u003etechnical, administrative, and media translation. It also familiarises\u003cbr\u003elearners with contemporary developments including computer-assisted\u003cbr\u003etranslation, machine translation, subtitling, dubbing, and website\u003cbr\u003elocalization. Such a systematic progression enables students to build\u003cbr\u003econfidence while developing both theoretical understanding and\u003cbr\u003epractical competence.\u003cbr\u003eOne of the strengths of this book is its learner-centred approach.\u003cbr\u003eThe concepts are explained in clear and accessible language, making the text suitable for undergraduate students from diverse educational backgrounds, particularly those studying in rural and semi-urban institutions. The inclusion of practical exercises, project work, and self-assessment questions reflects the spirit of the NEP by encouraging active participation, independent learning, and the application of knowledge rather than mere memorisation.\u003cbr\u003eAs technology continues to reshape the field of translation through artificial intelligence and digital tools, students must be prepared to adapt to changing professional demands while maintaining accuracy, ethical responsibility, and cultural sensitivity. This textbook acknowledges these emerging developments and introduces learners to both traditional principles and modern practices of translation, thereby preparing them for further academic pursuits as well as career opportunities in the language industry.\u003c\/p\u003e","brand":"Prashant Publication","offers":[{"title":"Default Title","offer_id":52926281220325,"sku":"9789393727329","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/8563\/0693\/files\/TranslationProficiency_IshanRane-1.jpg?v=1790150214","url":"https:\/\/prashantpublications.com\/products\/translation-proficiency","provider":"My Store","version":"1.0","type":"link"}