Marketing Management
(Sem III-IV)
Authors:
ISBN:
SKU:
9788194801580
₹225.00
- DESCRIPTION
- INDEX
- Elements of Marketing Management : 1.1 Introduction, 1.2 Meaning of Marketing Management, 1.3 Nature & Scope of Marketing Management, 1.4 Features of Marketing Management, 1.5 Functions of Marketing Management, 1.6 Components of Marketing Management, 1.7 Problems of Marketing Management, 1.8 Marketing Management Philosophy, 1.9 Marketing Characteristics in Indian Context, 1.10 Marketing Management Process
- Marketing Strategy and Consumer Behaviour : 2.1 Strategy and Strategic Management, 2.1.1 Introduction, 2.1.2 Concept of Strategy, 2.1.3 Meaning of Marketing Strategy, 2.1.4 Significance of Marketing Strategy, 2.1.5 Aim of Marketing Strategy Formulation, 2.1.6 Marketing Strategy Formulation, 2.1.7 Bases of Formulating Marketing Strategy, 2.1.8 Types of Marketing Strategy, 2.2 Consumer Behaviour, 2.2.1 Introduction, 2.2.2 Meaning of Consumer Behaviour, 2.2.3 Definitions of Consumer Behaviour, 2.2.4 Scope of Consumer Behaviour, 2.2.5 Determinants of consumer buying behavior, 2.2.6 Concept of Motivation, 2.2.7 Theories of Motivation, 2.2.8 Multivariable Models of Consumer Behaviour, 2.2.9 Buying Motives & Consumer Importance of Buying Motives
- Marketing Planning : 3.1 Introduction, 3.2 Meaning of Marketing Planning, 3.3 Definition of Marketing Planning, 3.4 Nature of Marketing Planning, 3.5 Scope of Marketing Planning, 3.6 Elements of Marketing Planning, 3.7 Importance of Marketing Planning, 3.8 Types Marketing Planning, 3.9 Principles of Marketing Planning, 3.10 Steps in Marketing Planning process, 3.11 Relevance in Marketing Planning, 3.12 Structure of Marketing Plan, 3.13 Constraints to effective Marketing Planning
- Marketing Research : 4.1 Introduction, 4.2 Meaning of Marketing Research, 4.3 Definition of Marketing Research, 4.4 Scope of Marketing Research, 4.5 Role of Marketing Research, 4.6 Marketing Research Agencies, 4.7 Marketing Information Vs. Marketing Research, 4.8 Objectives of Marketing Research, 4.9 Marketing Research Procedure, 4.10 Problem Definition, 4.11 Research Design
4.12 Data Collection, 4.13 Sampling and Sampling Designs, 4.14 Probability Sampling, 4.15 Data Analysis, 4.16 Method of Reporting Research Findings - Green Marketing : 5.1 Introduction, 5.2 Meaning of Green Marketing, 5.3 Definition of Green Marketing, 5.4 Objectives of Green Marketing, 5.5 Importance of Green Marketing, 5.6 Strategies of Green Marketing
- E-Marketing : 6.1 Introduction, 6.2 E-Marketing, 6.3 E-Marketing Methods, 6.4 Advantages of E-Marketing, 6.5 Limitations of E-Marketing
- Digital Marketing : 7.1 Definition and concept Digital Marketing, 7.2 Scope of Digital Marketing, 7.3 Benefits of Digital Marketing, 7.4 Digital Marketing v/s Traditional Marketing, 7.5 Digital Marketing Channel, 7.5.1 Search engine optimization, 7.5.2 Pay-Per-Click (PPC) Advertising : 7.5.3 Content Marketing, 7.5.4 Website Marketing, 7.5.5 Email Marketing, 7.5.6 Affiliate Marketing, 7.5.7 Video Marketing, 7.5.8 SMS messaging, 7.5.9 Social media marketing, 7.5.10 Display Advertising, 7.5.11 Mobile App Marketing, 7.6 Online paid Advertisement, 7.7 Web analytics
- Introduction to International Marketing : 8.1 Introduction, 8.2 Meaning of International Marketing, 8.3 Definition of International Marketing, 8.4 Scope of International Marketing, 8.5 Objectives of International Marketing, 8.6 Facets of International Marketing, 8.7 Benefits of International Marketing, 8.8 Limitations of International Marketing, 8.9 Forces influencing International Marketing, 8.10 Forces restraining International Marketing
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