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Business Communication
₹135.00Business Communication is the cornerstone of organizational success, connecting individuals, teams, and businesses in a dynamic global environment. This subject delves into the fundamentals of communication, exploring models, types, and the art of overcoming barriers. It emphasizes the importance of effective written communication, from formal letters and emails to persuasive and complaint messages. Interpersonal communication takes center stage with insights into team interactions, virtual collaborations, and impactful presentations. The book also highlights the transformative role of digital communication, covering social media, video conferencing, and digital etiquette. Mastering these skills is essential for fostering clarity, collaboration, and innovation in the modern business landscape.
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Business Economics
₹150.00Business Economics bridges the principles of economics with practical business applications, focusing on how individuals and organizations make decisions. It addresses the fundamental issue of scarcity and the choices that arise from it, explaining how supply and demand interact in markets. The subject explores consumer and producer behavior, the allocation of resources, and the impact of costs and production on decision-making. It also examines various market structures, from perfect competition to monopoly and oligopoly, influencing prices and outputs. On a larger scale, Business Economics studies national income, economic growth, and the challenges economies face, like poverty, trade, and sustainable development, helping readers understand the dynamic forces shaping the business environment.