Marketing has today become an integral part of every
human life. Considering this fact the subject ‘Dynamics
of Marketing is introduced by Sant Gadge Baba Amravati
University, Amravati in the current year 2025 for B.Com. II
year (Sem. III) students as per NEP guidelines.
This book has been written considering the syllabus
of Dynamics of Marketing for B.Com. II Year (Sem. III)
of Sant Gadge Baba Amravati University, Amravati. It will
also be highly useful for other students who are interested
for acquiring basic knowledge of Dynamics of Marketing
By keeping commerce students in point of view the book
is written in lucid language. For proper understanding the
concept Images are inserted wherever necessary.
Hope this book will be useful for teachers and students
for understanding the subject Marketing. Due care is taken
to minimize the mistakes and to make the concepts easy but
still recommendations and reviews are highly welcome on
my email ID profyogesh@rediffmail.com. It will be highly
helpful for me to serve my teachers and students community
in future.