Management Science
Rs.120.00The traditional manager could use only traditional skills, the day-to day management. But the real success of management lies in applying the professional managerial techniques in all managerial activities. This text will help to all management students to focus over professional managerial techniques and management practices. The authors have been instrumental in collecting the data. information, knowledge and even text from various sources to make it really fruitful for the purpose. The priority is given to the compliance of the subject as prescribed; f0r- this, the authors have even collected the maternal written by various authors, website, blogs. anides and their own research papers in this field
Marketing Management
Rs.120.00The marketing concept believes that achieving the company’s objectives depends on understanding the needs and wants of target markets and delivering the desired satisfaction in a better way than what the competitors are doing. Focus on customer and value is considered the path to successful sales and company profits in this concept. The customer is considered ‘The King’ and the company produces and markets what the customer wants. The selling concept takes an inside out perspective. It starts with the factory, focuses on the company’s existing products, and calls for heavy selling and promotion to generate profitable sales. The focus is mainly on conquering the customer, for short term sales, with no concern for consumers. The marketing concept takes an outside in perspective. It starts with a well defined target market, focuses on customer needs, and integrates all the marketing activities that affect the customers. Profits come from creating long term customer relationships based on customer value and satisfaction.
