Business Communication
SEM. I BBA-106
Authors:
ISBN:
Rs.135.00
- DESCRIPTION
- INDEX
This book, Business Communication, is written for undergraduate students in Commerce and Management. It explores the key principles, practices and tools of communication that are important in today’s business world.
The book is divided into four main sections, each focusing on different aspects of business communication. It begins by explaining the role of communication in business, covering topics like communication models, barriers and the 7 Cs. It also looks at formal and informal communication, listening skills and the role of social media in business communication.
The second part focuses on business writing. It provides tips on writing clear and professional messages for various business situations, such as formal letters, emails, job applications and sales letters. The book also covers communication within teams, both in person and online, and provides guidance on giving effective presentations using tools like PowerPoint, Prezi, and Visme.
The third section addresses the growing importance of digital communication, including social media, email, instant messaging, video conferencing and online collaboration. The fourth section addresses the key topics like media literacy, digital citizenship and online etiquette.
Effective communication is not just about sending messages, but about sending the right message, at the right time and through the right channels. We hope this book will help learner to become a confident and skilled communicator in professional career.
We are very much thankful to Shri. Rangrao Patil of Prashant Publications, who has shown extreme co-operation during the preparation of this book, for getting the book published in time and providing an opportunity to be a part of this book.
CHAPTER – 1……………………………………………………………………………………..7
Introduction to Communication in Organizations
1.1 Introduction to Business Environment and Communication
1.2 Models of Communication
1.3 Basics of Communication (Types, Channels and Barriers)
1.4 7Cs of Communication
1.5 Formal and Informal Communication
1.6 Listening Skills
1.7 Communication on Social Media Platforms CHAPTER – 2……………………………………………………………………………………32
Written Communication
2.1 Introduction
2.2 Planning & Executing Different Types of Messages, Emails
2.3 Formal Letters (Planning & Layout of Business Letter)
2.4 Informal Messages on E-Platforms
2.5 Negative Messages : Indirect & Direct Negative Messages
2.6 Persuasive Messages
2.7 Request Letters to Various Stakeholders
2.8 Sales Letters
2.9 Complaint & Follow up Letters
2.10 Promotion Letters
2.11 Job application Letters
2.12 Cover Letters
2.13 Resume
2.14 Resignation Letters
CHAPTER – 3……………………………………………………………………………………61 Interpersonal Communication
3.1 Introduction
3.2 Team Communication
3.3 Managing Communication during Online Meeting
3.4 Communication with Virtual Team
3.5 Communication in Gig Economy3.6 Presentation Skills (Verbal and Non-Verbal)
3.7 Power Point Presentation Skills
3.8 Info-Graphics
3.9 Introduction to Contemporary Alternatives (Prezi, Visme, Microsoft Sway & Zoho) CHAPTER – 4……………………………………………………………………………………83
Digital Communication
4.1 Introduction of Digital Communication
4.2 Social Media and Individual
4.3 Social Media and Organizations
4.4 Social Media and Media Literacy
4.5 Strong Digital Communication Skills
4.6 Email Communication
4.7 Instant Messaging Communication
4.8 Video Conferencing Communication
4.9 E-meetings Communication
4.10 Digital Collaboration
4.11 Digital Citizenship
4.12 Digital Etiquettes & Responsibilities
4.13 Introduction to Personal and Organizational Websites REFERENCES…………………………………………………………………………………101
Author
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