Prashant Publications

International Business

M.Com | Sem II | Paper - 422C (NEP 2020 Pattern)

Authors: 

ISBN:

SKU: 9788197081026
Book Language: English
Published Years: 2024
Pages: 174
Edition: First
Category:

225.00

  • DESCRIPTION
  • INDEX

1. International Business Environment :
1.1 Introduction
1.1.1 Meaning and Definition of International Business
1.1.2 Definitions of International Business
1.2 Scope of International Business
1.3 Benefits of International Business Environment
1.4 Forms of International Business :
i. Importing (Cross Border Trading)
ii. Exporting (Cross Border Trading)
iii. Franchising
iv. Licensing
v. Joint Venture
vi. Foreign Direct Investment
1.5 Other forms of International Business

2. Types of International Business Environment :
2.1 Introduction
2.2 Types of International Business Environment
2.2.1 Political Environment
2.2.2 Economic Environment
2.2.3 Technological Environment
2.2.4 Socio-Cultural Environment
2.2.5 Competitive Environment
2.3 The Challenges of International Business Environment

3. The Global Trade and Investment Environment :
3.1 International Trade Theory
3.2 The Political Economy of International Trade
3.3 Foreign Direct Investment

4. Globalization and India :
4.1 Introduction
4.2 Meaning of Globalisation
4.3 Essential conditions for Globalisation
4.4 Advantage and Disadvantage of Globalization
4.5 Globalization in India
4.6 Economic Crisis in India-1990, The push towards Globalization
4.7 India’s Steps towards Globalization
4.8 Obstacles to globalization in India
4.9 Effects of Globalization on Indian Economy

5. International Business Operations : 
5.1 Introduction
5.2 Exporting, Importing and Countertrade
5.3 Global production, Outsourcing and Logistics
5.4 Global Marketing and R & D
5.5 Global Human Resource Management
5.6 Accounting in the International Business
5.7 Financial Management in the International Business

6. International Business: Foreign Market Entry Principles :
6.1 Introduction
6.2 Direct Exporting
6.3 Indirect Exporting
6.4 Own Sales Organization abroad
6.5 Manufacturing of proper goods by a legally independent company abroad
6.6 Foreign Direct Investment

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