Education is always evolving with new knowledge,
subjects, and teaching methods. To meet the academic and
professional needs of students, Sant Gadge Baba Amravati
University has updated the syllabus for the Second-Year
Bachelor of Commerce program in line with the National
Education Policy (NEP) 2020.
To support this, we are pleased to present the textbook
“Integrated Marketing Communication” for B.Com. (Part II)
G/OEC students. The book uses a self-learning approach for
easy understanding of key concepts and includes relevant
questions from Sant Gadge Baba Amravati University and
other reputed universities to help students prepare for exams.
We are grateful to our families for their support and to
Dr. Milind A. Barhate, Vice-Chancellor, SGBAU, and Dr.
Dinesh W. Nichit, Principal & Dean, Faculty of Commerce
and Management, for their guidance. Special thanks to
Prashant Publications, Shri Rangrao Patil, and their team for
their constant support.
We express our sincere gratitude to Shri Sadashiv
Laxman Patil for his constant encouragement throughout this
endeavour.
We remain open to constructive suggestions from
readers and well-wishers, as every insight will help us refine
and enrich this textbook further.
With best regards.