Marketing and Salesmanship
Authors:
ISBN:
SKU:
9789389492927
₹110.00
- DESCRIPTION
- INDEX
- Salesmanship : 1.1 Meaning and definition of salesmanship, 1.2 Features of salesmanship, 1.3 Scope of salesmanship, 1.4 Modern concept of salesmanship, 1.5 Utility of salesmanship, 1.6 Elements of salesmanship, 1.7 Salesmanship Arts or science, 1.8 Salesmanship- a profession, 1.9 Qualities of salesman.
- Process of Selling : 2.1 Psychology of Salesmanship-Attracting Attention, Awakening Interest, Creating Desire and Action, 2.2 Stages in process of Selling.
- Rural Marketing : 3.1 Rural Marketing, 3.1.1 Introduction, 3.1.2 Definition of Rural marketing, 3.1.3 Features of rural marketing, 3.1.4 Importance of rural marketing, 3.1.5 Present scenario of rural market, 3.1.6 Challenges and opportunities in Rural Marketing
- Recent Trends in Marketing : 4.1 Digital Marketing, 4.2 Green Marketing, 4.3 Niche marketing, 4.4 E-marketing, 4.5 Social Media Marketing-Challenges and Opportunities.
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