Marketing and Salesmanship – Prashant Publications

Marketing and Salesmanship

Authors:

Tags: Dr Mangesh P Waghmare, Dr Satish D Jagtap ISBN: 9789389492927

ISBN:

SKU: 9789389492927

Categories: FYBCom Semester II, वाणिज्य व व्यवस्थापन, व्यवस्थापन / विपणन / उद्योजकता / प्रशासन Tags: Dr Mangesh P Waghmare, Dr Satish D Jagtap ISBN: 9789389492927

Categories: FYBCom Semester II, वाणिज्य व व्यवस्थापन, व्यवस्थापन / विपणन / उद्योजकता / प्रशासन

Rs.110.00

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INDEX

Salesmanship : 1.1 Meaning and definition of salesmanship, 1.2 Features of salesmanship, 1.3 Scope of salesmanship, 1.4 Modern concept of salesmanship, 1.5 Utility of salesmanship, 1.6 Elements of salesmanship, 1.7 Salesmanship Arts or science, 1.8 Salesmanship- a profession, 1.9 Qualities of salesman.
Process of Selling : 2.1 Psychology of Salesmanship-Attracting Attention, Awakening Interest, Creating Desire and Action, 2.2 Stages in process of Selling.
Rural Marketing : 3.1 Rural Marketing, 3.1.1 Introduction, 3.1.2 Definition of Rural marketing, 3.1.3 Features of rural marketing, 3.1.4 Importance of rural marketing, 3.1.5 Present scenario of rural market, 3.1.6 Challenges and opportunities in Rural Marketing
Recent Trends in Marketing : 4.1 Digital Marketing, 4.2 Green Marketing, 4.3 Niche marketing, 4.4 E-marketing, 4.5 Social Media Marketing-Challenges and Opportunities.

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