Service Marketing
S.Y.B.COM. SEM - III
Authors:
ISBN:
Rs.75.00
- DESCRIPTION
- INDEX
1. Introduction to Services Marketing…………………………………7
1.1 Introduction, Meaning and Definition of Service Marketing
1.2 Examples Services Marketing
1.3 Nature of Service Marketing
1.4 Scope of Service Marketing
1.5 Important of Service Marketing
1.6 Challenges and Opportunities of Service Marketing
1.7 Customer Relationship Marketing
1.8 Understanding customer needs and expectations
1.9 Strategic responses to the intangibility of service performances
2. Pricing and Promotion Strategies for Services……………….30
2.1 Service Pricing
2.1.1 Establishing monetary pricing objectives
2.1.2 Foundations of pricing objectives
2.1.3 Pricing and demand
2.1.4 Putting service pricing strategies into practice
2.2 Service Promotion
2.2.1 Role of marketing communication
2.2.2 Implication for communication strategies
2.2.3 Setting communication objectives
2.2.4 Marketing communication mix
2.2.5 Marketing plans for services
Author
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