BOT-310-MJ-T : Advances in Agro-Tourism
1. Advanced Concepts in Agro-Tourism..........................09
1.1 Introduction to Agro-tourism-Definition, scope, and the intersection
of agriculture and tourism.
1.2 Evolution of Agro-tourism: Global and Indian perspectives
1.3 Agro-tourism as a tool for rural economy diversification
1.4 Experiential tourism and farm experience design
1.5 Agro-tourism and Sustainable Development Goals (SDGs)
1.6 Exercise

2. Activities and Management of Agro-Tourism Centres...20
2.1 Introduction
2.2 Agricultural activities
2.3 Animal-based activities
2.4 Cultural and recreational activities
2.5 Adventure and nature-based activities
2.6 Management of agro-tourism centres
2.7 Exercise

3. Planning and Development of Agro-Tourism.................27
3.1 Introduction
3.2 Site Selection for agro-tourism centres
3.3 Infrastructure requirements
3.4 Recreational and educational facilities
3.5 Benefits of agro-tourism centres
3.6 Challenges in agro-tourism development
3.7 Exercise

4. Agro-Tourism Planning and Infrastructure Development..........................34
4.1 Introduction
4.2 Business models in Agro-tourism
4.3 Feasibility analysis and site planning
4.4 Infrastructure planning and eco-friendly design
4.5 Risk management and safety standards
4.6 Legal requirements and licensing procedures
4.7 Exercise

5. Agro-Tourism Entrepreneurship and Financial Management.........44
5.1 Introducction
5.2 Agro-tourism entrepreneurship development
5.3 Business plan preparation
5.4 Cost–benefit analysis and revenue models
5.5 Funding sources: Government schemes, subsidies, PPP models
5.6 Accounting and financial sustainability
5.7 Exercise

6. Digital and Smart Agro-Tourism..............................55
6.1 Introduction
6.2 Digital tourism platforms and online booking systems
6.3 Social media branding and influencer marketing
6.4 GIS and smart farming integration in tourism
6.5 Virtual farm tours and immersive technologies (AR/VR concept)
6.6 Customer data management and analytics
6.67 Exercise

7. Sustainable Practices and Environmental Management.................70
7.1 Introduction
7.2 Eco-tourism principles in Agro-tourism
7.3 Organic farming and biodiversity conservation
7.4 Waste management and renewable energy use
7.5 Water conservation and climate adaptation strategies
7.6 Responsible tourism and ethical practices
7.7 Exercise

8. Cultural Heritage and Rural Experience Development...................89
8.1 Introduction
8.2 Preservation of rural traditions and indigenous knowledge
8.3 Local food systems and farm-to-table tourism
8.4 Folk art, festivals, and cultural interpretation
8.5 Community participation and stakeholder engagement
8.6 Women and youth empowerment through agro-tourism
8.7 Exercise

9. Agro-Tourism Policy, Research and Case Studies...........................107
9.1 Introducvtion
9.2 National and Maharashtra agro-tourism policies (advanced analysis)
9.3 Government schemes supporting agro-tourism enterprises
9.4 Successful Agro-tourism case studies (India and International)
9.5 Impact assessment methods
9.6 Research methodology in agro-tourism studies
9.7 Exercise

BOT- 313 MJP : Practicals Based on BOT-310-MJT
Practical No. 1............................................................134
Study of Different Agro-Tourism Models In India – Case Study Based Analysis

Practical No. 2.............................................................140
Preparation of A Feasibility Report For Starting An Agro-Tourism Centre
– Site Selection, Resource Assessment And Market Analysis

Practical No. 3..............................................................145
Designing A Farm Experience Activity For Tourists
(Hands-on Farming, Crop Harvesting And Dairy Activities)

Practical No. 4...............................................................150
Preparation of A Basic Agro-Tourism Business Plan

Practical No. 5.............................................................155
Comparative Analysis of Rural Farm Tourism Practices

Practical No. 6...............................................................160
Study of Government Schemes And Subsidies
Available For Agro-Tourism Development In Maharashtra And India

Practical No. 7.............................................................165
Designing Eco-Friendly Infrastructure Layout For An Agro-Tourism Farm

Practical No. 8..............................................................170
Preparation of A Digital Marketing Plan For
Agro-Tourism Using Social Media Platforms

Practical No. 9...............................................................175
Study of Online Tourism Platforms And Booking Systems Used In Agro-Tourism

Practical No. 10................................................................180
Survey of Tourists’ Preferences And Behaviour In Rural Tourism

Practical No. 11.................................................................185
Basic Economic Analysis of Agro-Tourism – Income, Cost And Profit Management

Practical No. 12...............................................................189
Documentation of Rural Traditions, Local Food Systems And
Cultural Activities For Tourism Promotion

Practical No. 13.................................................................193
Visit to an Agro-tourism centre and submition of a detailed field report.

Practical No. 14...........................................................200
Preparation and presentation of an Agro-tourism project proposal.