This book, Business Communication, is written for undergraduate students in Commerce and Management. It explores the key principles, practices and tools of communication that are important in today’s business world.
The book is divided into four main sections, each focusing on different aspects of business communication. It begins by explaining the role of communication in business, covering topics like communication models, barriers and the 7 Cs. It also looks at formal and informal communication, listening skills and the role of social media in business communication.
The second part focuses on business writing. It provides tips on writing clear and professional messages for various business situations, such as formal letters, emails, job applications and sales letters. The book also covers communication within teams, both in person and online, and provides guidance on giving effective presentations using tools like PowerPoint, Prezi, and Visme.
The third section addresses the growing importance of digital communication, including social media, email, instant messaging, video conferencing and online collaboration. The fourth section addresses the key topics like media literacy, digital citizenship and online etiquette.
Effective communication is not just about sending messages, but about sending the right message, at the right time and through the right channels. We hope this book will help learner to become a confident and skilled communicator in professional career.
We are very much thankful to Shri. Rangrao Patil of Prashant Publications, who has shown extreme co-operation during the preparation of this book, for getting the book published in time and providing an opportunity to be a part of this book.