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This book is designed to provide a comprehensive introduction to the study of Business Management Foundation and Realities. This book is basically a student oriented text book it satisfies the requirements of students for an exhaustive exposure to the principles and practice of Business Management in a clear, direct and easily understandable manner.
This book presents a unified picture of what Management is and how it is applied to various forms of human endeavor. It gives basic knowledge about Business Management and its functions in the most useful and organised way.
This book is easy to understand and aims at presenting neatness, cleanliness and simplicity. This book which is a unique blend of theory and practice, would be useful to B.Com., B.B.M., M.B.A., D.B.M. students and other post graduate students of Business Management. The material in this book has came from a wide variety of sources. We have drawn freely from the latest findings, formulations and researches in various areas of Business Management and have attempted to present behavioural quantitative and contingency approaches.
Unique features of this Book :
• Students friendly, the book is written in a clear, concise and lucid manner.
• Independent thinking and research on the subject imparts a management practitioner
perspectives to it and makes the text thoroughly enjoyable.
• Text is well structured and well supported with update in data.
• Coverage of new and emerging topic in the field of information technology sector such as electronic data, interchange, Blue tooth Technology and mobile communication.
• Describes major applications and their strategies implications for Business Management at large.
One of the most pleasant aspect of writing a book is the opportunity to thank those who have contributed to it. We are grateful to many of our colleagues who have contributed directly and indirectly to this text, and reference book too.
