1. Introduction to Advertising ......................................7
1.1 Meaning and Definition of Advertising
1.2 Objectives and Functions of Advertising
1.3 Advertising in Everyday Life

2. History and Evolution of Advertising.....................16
2.1 Early Forms of Advertising
2.2 Growth of Print Advertising
2.3 Rise of Broadcast Advertising
2.4 Digital Revolution and Modern Advertising
2.5 Brief overview of advertising in India

3. Types of Advertising.................................................29
3.1 Print Advertising
3.2 Broadcast Advertising
3.3 Outdoor advertising
3.4 Language and Design in Outdoor Advertising
3.5 Digital and Social Media Advertising
3.6 Types of Digital and Social Media Advertising
3.7 Product vs Service Advertising

4. Importance and Role of English in Advertising..........46
4.1 English as a Global Advertising Language
4.2 English in Indian Advertising
4.3 Changing Trends in Contemporary India
4.4 Language Choice and Target Audience

5. Guidelines for Writing Advertisements in English........58
5.1 Clarity and Simplicity in Language
5.2 Persuasive Techniques
5.3 Use of Slogans, Taglines, and Headlines
5.4 Tone, Style and Register

6. Principles of Advertising Copywriting ....................64
6.1 Introduction
6.2 The AIDA Principle
7. Writing Newspaper Advertisements....................................71
7.1 Introduction
7.2 Display Ads and Classified Ads

8. Writing Television Advertisements..............................77
8.1 Introduction
8.2 Scriptwriting Essentials
8.3 Visual and Verbal Coordination
8.4 Writing Dialogues and Taglines

9. Writing Radio Advertisements.............................................87
9.1 Introduction
9.2 Writing Radio Jingles
9.3 Sample Radio Scripts
9.4 Practice Exercises

10. Writing Internet Advertisements.........................................95
10.1 Introduction
10.2 Website and Banner Advertisements
10.3 Social Media Advertising Language
10.4 Online Slogans and Captions
10.5 Practical Digital Copywriting Tasks