The book “Franchise Management” has been prepared to help students understand the concept of franchising and its various dimensions. The book provides a systematic overview of the relationship between the franchisor and franchisee, franchise agreements, the use of brands and trademarks, standardized business procedures, and training and support.
The book also provides guidance on important aspects of franchise business, such as financial planning, initial investment, cost structure, franchise fees, and royalties. In addition, practical aspects such as supply chain management, procurement, communication, and performance monitoring have also been covered.
In the context of changing technology, the growing importance of digital marketing, online ordering, digital payments, Customer Relationship Management (CRM), and e-commerce has also been highlighted in the study of franchising.
This book is intended not only to fulfil academic and curriculum requirements but also to serve as a practical guide for aspiring entrepreneurs who wish to establish a franchise business. It is hoped that students will understand and apply the concepts presented in this book in their practical lives and confidently explore new business opportunities. This is the central purpose and spirit behind the preparation of this book.