Fundamental of Marketing - II

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According to the National Education Policy 2020, Savitribai Phule Pune University, Pune (SPPU) has decided to change the curriculum of FYBCOM for the Faculty of Commerce and Management, from the...

Name : Fundamental of Marketing - II
Vendor : Prashant Publication
Type : F.Y.B.COM | SEM - II
Manufacturing : March 2025
Total Pages : 96 Pages
Barcode : 9789349325067

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According to the National Education Policy 2020, Savitribai Phule Pune University, Pune (SPPU) has decided to change the curriculum of FYBCOM for the Faculty of Commerce and Management, from the academic year 2024- 2025. Fundamentals of Marketing-II subject are important at the major level in the class curriculum. The broader interest of professors, researchers and students teaching this subject has been taken into consideration while writing the book. That the students and scholars of the Faculty of Commerce and Management should get a better understanding of this subject and develop the skills of this subject. Not only will it benefit students of the subject, but it will also benefit research students and research mentors and professors. It also includes questions designed to prepare students for competitive exams. The library has helped with reference books by many eminent authors for book writing. The principal of the college, the associate professors and staff, the chairman and members of the board of studies of Savitribai Phule Pune University, professor friends of various colleges, all of them.

1. Marketing....................................................7
1.1 Marketing Concepts
1.2 Elements of Marketing
1.3 Importance of Marketing
1.4 Global Ethical and Sustainable Marketing
1.5 Difference between Marketing and Sales

2. Process of Selling...............................................14
2.1 Psychology of Salesmanship :
2.1.1 Psychology of Salesmanship : Attracting
Attention
2.1.2 Psychology of Salesmanship : Awakening
Interest
2.1.3 Psychology of Salesmanship : Creating Desire
2.1.4 Psychology of Salesmanship : Driving Action
2.2 Stages in Process of Selling :
i) Pre-Sale Preparations, ii) Prospecting, iii) Pre-Approach iv) Approach, v) Sales Presentation, vi) Handling of Objections, vii) Close, viii) After Sales follow up

3. Rural Marketing..............................................46
3.1 Introduction of Rural Marketing
3.2 Definition, Features of Rural Marketing
3.3 Importance of Rural Marketing
3.4 Future in Rural Marketing
3.5 Present scenario of Rural Marketing
3.6 Challenges and opportunities of Rural Marketing

4. Marketing Environment....................................57
4.1 Introduction
4.1.1 Concept of Marketing Environment
4.1.2 Features of Marketing Environment
4.1.3 Types of Marketing Environment
4.2 Need for Study of Marketing Environment
4.2.1 Need for Marketing Environment
4.2.2 Need for Analyzing the Marketing Environment
4.3 Major Elements and Their Impact on Marketing Decisions

5. Recent Trends in Marketing.....................................71
5.1 Introduction
5.2 E marketing
5.2.1 E-Marketing : Meaning and Interpretation
5.2.2 E - Utility of Marketing
5.2.3 Benefits of e-marketing
5.2.4 Limitations of e-marketing
5.2.5 Challenges to e-marketing
5.2.6 Strategy for online marketing
5.2.7 Steps to Strategizing Online Marketing
5.3 Green Marketing
5.3.1 Meaning
5.3.2 Definition
5.3.3 Importance of green marketing
5.3.4 Role of marketing manager in green marketing
5.3.5 Marketing mix in green marketing
5.3.6 Principles for success in the green goods market
5.4 Marketing through social media
5.5 Digital/digital marketing/marketing via internet

References..........................................................96