Introduction to Market and Marketing : 1.1 Meaning and Definition of Market, 1.2 Classification of Markets, 1.3 Marketing Concept : Traditional and Modern, 1.4 Importance of Marketing, 1.5 Functions of Marketing: Buying, Selling, Assembling, Storage, Transportation, Standardization, Grading, Branding, Advertising, Packaging, Risk Bearing, Insurance, Marketing Finance, Market Research and Marketing Information, 1.6 Selling vs. Marketing.
Market Segmentation and Marketing Mix : 2.1 Market Segmentation – 2.1.1 Introduction, 2.1.2 Meaning and Definition, 2.1.3 Importance, 2.1.4 Limitations, 2.1.5 Bases for Segmentation. 2.2 Marketing Mix – 2.2.1 Introduction, 2.2.2 Meaning and Definition, 2.2.3 Elements of Marketing Mix- Product, Price, Place and Promotion 2.2.4 Importance of Marketing Mix.
Product Mix and Price Mix : 3.1 Product Mix – 3.1.1 Meaning and Definition, 3.1.2 Product Line and Product Mix, 3.1.3 Product Classification, 3.1.4 Product Life Cycle, 3.1.5 Factors Considered for Product Management, 3.2 Price Mix – 3.2.1 Meaning and Definition 3.2.2 Pricing Objectives 3.2.3 Factors Affecting Pricing Decision
3.2.4 Pricing Methods.
Place Mix and Promotion Mix : 4.1 Place Mix – 4.1.1 Meaning and Definition of Place Mix, 4.1.2 Importance, 4.1.3 Types of Distribution Channels – consumer goods and Industrial Goods 4.1.4 Factors Influencing selection of Channels, 4.2 Promotion Mix – 4.2.1 Meaning of Promotion Mix, 4.2.2 Elements of Promotion Mix, 4.2.3 Factors Affecting Market Promotion Mix, 4.2.4 Promotion Techniques or Methods.