Market Demand and Sales Forecasting : 1.1 Introduction, 1.2 Determinants of Demand, 1.3 Understanding Needs, Wants and Demands in Marketing, 1.4 Types of Demand in Marketing, 1.5 Sales Forecasting, 1.6 Sales Budget, 1.7 Sales Quota, 1.8 Summary of the Unit, Questions for Discussions.
Marketing of Non-Profit Organization : 2.1 Non-Profit Organization Concept, 2.2 Characteristics of Non-Profit Organization, 2.3 Importance of Non-Profit Organization, 2.4 Types of Non-Profit Organization, 2.5 Problems of Non-Profit Organization, 2.6 Need of Marketing of Non-Profit Organization, 2.7 Non-Profit Organization in India, 2.8 Summary of the Unit, Questions for Discussions.
Changing Role of Marketing Organizations : 3.1 Meaning of Marketing Organization, 3.2 Types of Marketing Organization, 3.3 Factors Affecting on Marketing Organization, 3.4 Essentials of an effective Marketing Organization Structure, 3.5 The changing role of marketing and marketers, 3.6 Summary of the Unit, Questions for discussion.
Brand Building Strategy : 4.1 Concept of Brand Strategy : Introduction, 4.2 Importance of a Brand Strategy, 4.3 Brand Building Strategy key concepts and Steps, 4.4. Types of Brand Building Strategies, 4.5. Reviewing of Brand Strategy, 4.6 Summary of the Unit, Questions for discussions.