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This book is written with the aim of providing conceptual clarity, real-life examples and application-based understanding to commerce students. It comprehensively covers all the topics outlined in the revised syllabus, including the nature and scope of retailing, types of retail formats, location strategies, merchandise management, customer relationship management, supply chain logistics, and the emerging trends in e-retailing.
The content has been meticulously structured to meet the learning outcomes envisioned under NEP 2020, which emphasizes skill-based education, critical thinking, and industry relevance. Each chapter is supplemented with learning objectives, summary points, self-assessment questions, and relevant illustrations to foster deeper understanding and academic excellence.
