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This book titled ‘Start-Up Innovation and Entrepreneurship Development’ to the students of management and commerce. This book has been carefully designed in line with the revised syllabus introduced under the...

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Start-Up Innovation and Entrepreneurship Development
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This book titled ‘Start-Up Innovation and Entrepreneurship Development’ to the students of management and commerce. This book has been carefully designed in line with the revised syllabus introduced under the National Education Policy-2020 for Second Year graduation students of Savitribai Phule Pune University, Pune, effective from the academic year 2025-26.
This book is also useful to the teachers who would otherwise have to prepare their lecturers from various sources particularly an attempt has been made to use simple and easily understandable language. Topics of the book are logically arranged in numbered paragraphs exactly according to the modified syllabus from 2025.
Really speaking we prefer and refer the standard books and collected new and latest references and information from innumerable good books, journals, bulletins, reports and research articles.

1. Fundamentals of Innovation and Entrepreneurship.........7
1.1 Concept and Meaning of Entrepreneurship
1.2 Concept and Meaning of Enterprise difference between Intrapreneurship and entrepreneur
1.3 Characteristics and Types of Entrepreneurs, challenges faced by entrepreneurs
1.4 Innovation: Meaning, Types, and Importance
1.5 Start-Up Ecosystem: Components and Stakeholders
1.6 Entrepreneurial Mindset and Creativity
1.7 Role of Entrepreneurship in Economic Development
1.8 Government Policies and Institutional Support for Start-Ups (State and central government initiatives)

2. Start-Up Creation and Business Planning.............27
2.1 Idea Generation and Opportunity Identification
2.2 Market Research and Feasibility Analysis
2.3 Business Model Development (Business Model Canvas)
2.4 Preparing a Business Plan
2.5 Legal Structure and Registration of Start-Ups
2.6 Intellectual Property Rights (IPR): Patents, Trademarks, Copyrights
2.7 Lean Start-Up Methodology and MVP (Minimum Viable Product)

3. Start-Up Finance and Resource Management............47
3.1 Sources of Finance for Start-Ups (Bootstrapping, Banks, NBFCs)
3.2 Venture Capital, Angel Investment, and Crowd-Funding
3.3 Financial Planning and Budgeting for Start-Ups
3.4 Working Capital and Cash Flow Management
3.5 Costing, Pricing, and Break-Even Analysis
3.6 Risk Management and Insurance for Start-Ups
3.7 Government Schemes and Funding Support (Start-up India, MSME, SIDBI, etc.)
3.8 Legal and Ethical Issues Faced by Women Entrepreneurs
3.9 Case Studies of Successful Women Entrepreneurs

4. Managing Growth, Innovation, and Sustainability........66
4.1 Scaling Up Strategies for Start-Ups
4.2 Innovation Management and Technology Adoption
4.3 Marketing Strategies for New Ventures
4.4 Leadership, Team Building, and HR Management
4.5 Digital Tools for Start-Up Growth (Social Media, Analytics, CRM)
4.6 Ethics, Social Responsibility, and Sustainable Entrepreneurship
4.7 Exit Strategies: Mergers, Acquisitions, IPOs, and Succession Planning

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