Strategic Management has evolved rapidly in response to dynamic global environments, technological advancements, and ever-changing business models. It is crucial in guiding organizations through complexities and enabling them to achieve long-term goals by formulating, implementing, and evaluating strategies effectively.

This book, titled “Strategic Management”, has been meticulously prepared per the latest syllabus introduced by Savitribai Phule Pune University for the M.Com. program (Semester II) under the National Education Policy 2020 framework. The objective of this book is to provide students, faculty members, and researchers with a comprehensive and practical understanding of strategic management concepts, frameworks, and real-world applications.

Key features of this book include:

• Detailed coverage of core concepts such as vision, mission, environmental scanning, strategic formulation, implementation, and evaluation.
• Inclusion of real-life examples and case studies to bridge the gap between theory and practice.
• Simplified language for better comprehension, while maintaining academic rigor.
• Thought-provoking questions and exercises at the end of each chapter to reinforce learning and critical thinking.
This book aims to empower students with the analytical tools and strategic thinking required in today’s competitive business environment. It will also serve as a valuable resource for educators and professionals seeking insights into strategic decision-makingand organizational effectiveness.
I extend my sincere gratitude to the mentors, colleagues, and industry experts whose guidance and feedback greatly enriched this work. Special thanks to Prashant Publication, Jalgaon, for their continuous support in bringing this book to publication.
It is my hope that this book will inspire students to delve deeper into the discipline of strategic management and apply their learning to real-life business challenges. I welcome suggestions and feedback from readers to further improve future editions.