Tourism Marketing

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It has been written using as many concepts as possible related to the subject, simple and understandable language. Not only will it benefit students of the subject, but it will...

Name : Tourism Marketing
Vendor : Prashant Publication
Type : S.Y.B.COM | SEM - IV | (OE)
Manufacturing : January 2026
Barcode : 9788199751064

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INTERNATIONAL	XS	S	M	L	XL	XXL	XXXL
EUROPE	32	34	36	38	40	42	44
US	0	2	4	6	8	10	12
CHEST FIT (INCHES)	28"	30"	32"	34"	36"	38"	40"
CHEST FIT (CM)	716	76	81	86	91.5	96.5	101.1
WAIST FIR (INCHES)	21"	23"	25"	27"	29"	31"	33"
WAIST FIR (CM)	53.5	58.5	63.5	68.5	74	79	84
HIPS FIR (INCHES)	33"	34"	36"	38"	40"	42"	44"
HIPS FIR (CM)	81.5	86.5	91.5	96.5	101	106.5	111.5
SKORT LENGTHS (SM)	36.5	38	39.5	41	42.5	44	45.5

It has been written using as many concepts as possible related to the subject, simple and understandable language. Not only will it benefit students of the subject, but it will also benefit research students and research mentors and professors. It also includes questions designed to prepare students for competitive exams. The library has helped with reference books by many eminent authors for book writing. Ours thanks to the office-bearers of our educational institution, the principal of the college, the associate professors and staff, the chairman and members of the board of studies of Savitribai Phule Pune University, professor friends of various colleges, all of them.

1. Introduction to Tourism Marketing......................7
1.1 Concept and Scope of Tourism Marketing
1.2 Nature and Characteristics of Tourism Products
1.3 Role of Marketing in Tourism Development
1.4 Stakeholders in Tourism Marketing

2. Tourism Marketing Administration.......................24
2.1 Organizational Structure of Tourism Marketing
2.2 Role of National and International Tourism Organizations
2.3 Tourism Policy and Marketing Coordination

3. Promotion and Publicity in Tourism....................37
3.1 Role of media in promotion of Tourism
3.2 Public Relations in Tourism
3.3 Advertising, Personal selling and Sales Promotion
3.4 Direct Marketing
3.5 Designing and Printing of tour brochures
3.6 Digital marketing, e-brochures

References.........................................................56