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Savitribai Phule Pune University has introduced Choice Based
Credit System in the curriculum of Commerce and Management
Faculty from the academic year 2019-2020. Accordingly, the
curriculum of the first year commerce class has...

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Business Communication – I
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Savitribai Phule Pune University has introduced Choice Based
Credit System in the curriculum of Commerce and Management
Faculty from the academic year 2019-2020. Accordingly, the
curriculum of the first year commerce class has been changed from
the academic year 2019-2020. Similarly, in the current academic
year, i.e. from 2020-2021, the syllabus of the second year commerce
class has also changed. Business Communication Subject has been
compulsory for the second year Commerce students for the last
several years. The syllabus of the present subject has also been
changed in the current year. Research has shown that Business
Communication plays a very important role in providing employment
to the students and developing their communication skills and soft
skills. In this regard, we have written a book based on the new
syllabus of the present subject keeping in view the wider interests
of the professors who are teaching this subject, researchers and
students. The language used in the book is straightforward, simple
and understandable. The concepts of Resume, Bio-Data, Curricular
Vitae (C.V), Job Application letter illustrated with examples.
Some of the special features of this book are as follows :
1) The language used in writing the book is straightforward,
simple and understandable to all.
2) Chapter outline is given in the beginning of the chapter.
Topics are logically arranged in numbered paragraph
3) Various format to give visual view of key concepts and
technique
4) Each chapter importance remembers points are given in
each chapter.
5) Importance questions are given at the end of the each
chapter.

1. Business Communication : Introduction ......................... 07
1.0. Introduction
1.1. Meaning and Definition
1.2. Characteristics and Importance of Communication
1.2.1. Characteristics of Communication
1.2.2. Importance of Communication
1.2.3. Principles of Communication
1.3. Process of Communication
1.4. Methods of Communication
1.4.1. Verbal Communication
1.4.2. Non-Verbal Communication
1.5. Channels of Communication
1.6. Barriers to Effective Communication
1.6.1. Major Barriers to Communication
1.7. Important points to be remembered

2. Business Letters.................................................................. 56
2.1. Business Letters : Meaning and Importance
2.2. Essentials/Elements of Business Letter
2.2.1. Essential Qualities of Business Letter
2.2.2. Elements/Parts of Business Letters
2.3. Format and Layout of Business Letter
2.4. Important points to be remembered

3. Soft Skills............................................................................. 70
3.1. Introduction
3.1.1. Meaning of Soft Skill
3.1.2. Definition of Soft Skill
3.1.3. Importance of Soft Skills
3.2. Elements of Soft Skills
3.2.1. Manners and Etiquettes, Grooming
3.2.2. Effective Listening and Speaking
3.2.3. Interview Skills
3.2.4. Oral Presentation
3.2.5. Group Discussion
3.2.6. Problem Solving Skills
3.2.7. Time Management Abilities
3.3 Important points to be remembered

4. Resume Writing and Job Application Letter..................117
4.1. Introduction
4.2. Resume
4.2.1. Resume Format
4.3. Bio-Data
4.3.1. Types of Bio Data
4.3.2. Drafting of a Bio-Data
4.4. Curriculum vitae (C.V.)
4.5. Job application letters
4.5.1. Meaning of Job Application letter
4.5.2. Types of Job application letter
4.5.3. Drafting of Job application letter
4.6 Important points to be remembered

Bibliography....................................................................... 144

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