Consumer Behavior and Sales Management

Rs. 80.00 10% OFF

Availability: 10 left in stock

This book titled ‘Consumer Behavior and Sales Management’ to the students of management and commerce. This book has been carefully designed in line with the revised syllabus introduced under the National...

Name : Consumer Behavior and Sales Management
Vendor : Prashant Publication
Type : F.Y.B.B.A | SEM - II | BBA-202 MART
Manufacturing : April 2026
Barcode : 9789377767907

Categories:

Authors:

Guaranteed safe checkout:

Orders ship within 5 to 10 business days.

Hoorey ! This item ships free to the US

INTERNATIONAL	XS	S	M	L	XL	XXL	XXXL
EUROPE	32	34	36	38	40	42	44
US	0	2	4	6	8	10	12
CHEST FIT (INCHES)	28"	30"	32"	34"	36"	38"	40"
CHEST FIT (CM)	716	76	81	86	91.5	96.5	101.1
WAIST FIR (INCHES)	21"	23"	25"	27"	29"	31"	33"
WAIST FIR (CM)	53.5	58.5	63.5	68.5	74	79	84
HIPS FIR (INCHES)	33"	34"	36"	38"	40"	42"	44"
HIPS FIR (CM)	81.5	86.5	91.5	96.5	101	106.5	111.5
SKORT LENGTHS (SM)	36.5	38	39.5	41	42.5	44	45.5

This book titled ‘Consumer Behavior and Sales Management’ to the students of management and commerce. This book has been carefully designed in line with the revised syllabus introduced under the National Education Policy-2020 for First Year graduation students of Savitribai Phule Pune University, Pune, effective from the academic year 2024-25. This book is also useful to the teachers who would otherwise have to prepare their lecturers from various sources particularly an attempt has been made to use simple and easily understandable language. Topics of the book are logically arranged in numbered paragraphs exactly according to the modified syllabus from 2024. Really speaking we prefer and refer the standard books and collected new and latest references and information from innumerable good books, journals, bulletins, reports and research articles.

1. Introduction to Consumer Behavior & Its Foundations .....7
1.1 Foundations of Consumer Behavior: Scope, relevance, and
classification of consumer behavior (routine to extensive
decision making)
1.2 Influencers of Consumer Behavior: Cultural, social,
personal, and psychological factors
1.3 Consumer Buying Behaviour Process: Need recognition,
information seeking, evaluation of alternatives, purchase
decision, and post-purchase experience
1.4 Emerging Trends in Consumer Behavior: Digital
transformation (e-commerce, social media, mobile
commerce, AI personalization), experiential consumption,
and ethical consumption

2. Sales Management ....................................................32
2.1 Sales Management: Definition, scope, sales force planning,
recruitment, training, and development
2.2 The Sales Process: Prospecting, pre-approach, engagement,
presentation, objection handling, closing, and post-sale
follow-up
2.3 Sales Ethics: Ethical guidelines and legal considerations in
sales