• Marketing and Advertising

    225.00
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  • Marketing and Advertising

    275.00
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  • Marketing and Advertising

    We are pleased to present this book to students and readers, in line with the University Grants Commission (UGC) guidelines. Savitribai Phule Pune University has introduced the subject of ‘Marketing and Advertisement’ as an Open Elective (OE) for first-year students across all faculties, starting from the academic year 2024-25, as per the National Education Policy (2020). This book aims to simplify and disseminate knowledge on various concepts of the Indian economy, focusing on the interrelation between economy and society. It also compares the Indian economy with global economies and encourages critical thinking on socio-economic conditions.

    The curriculum is designed to help students understand the economic conditions of different sectors in India and the world, supporting a comparative study of global economic development. This book covers the syllabus in detail, using the latest data on the Indian and global economies, with the inclusion of lists, graphs, and diagrams for clarity. It draws from various texts, research articles, government reports, and surveys. At the end of each topic, objective multiple-choice questions are provided to aid in exam preparation. We hope this book will be valuable for university students and those preparing for competitive exams.

    160.00
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  • Modern Management Techniques

    75.00
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  • Retail Management

    250.00
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  • Soft Skills

    Soft skills, on the other hand, are subjective skills that are much harder to quantify. Also known as “people skills” or “interpersonal skills,” soft skills relate to the way you relate to and interact with other people. Soft skills are character traits and interpersonal skills that characterize a person’s relationships with other people. In the workplace, soft skills are considered a complement to hard skills, which refer to a person’s knowledge and occupational skills.

    The management is keenly searching ahead to wonderful kind of ability in its ability personnel. In anyway function you will be searching ahead in your organization, owning strong soft skills can placed you a step ahead inside the opposition and make you a real expert. Soft competencies also virtually refers to the approaches you convey yourself within the professional world. Your interaction with colleagues, superiors and expert determination for finishing an assignment without taking any work pressure come beneath the field of soft skills. One predominant problem is that the importance of these tender skills is normally undervalued, and there’s very less training being supplied for those. This is because; all businesses tend to count on their employees to understand how to behave on the job. They frequently presume that every man or woman has an affordable expertise of how vital it is to be on time, operating as a team, taking tasks and produce out fantastic satisfactory work.

    110.00
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  • विपणन आणि जाहिरात

    विपणन आणि जाहिरात या पुस्तकामध्ये विपणनाचा परिचय- व्याख्या, महत्व, प्रक्रिया अणि कार्ये, ग्रामीण आणि हरित विपणनाचे स्वरूप, बाजारपेठेचे विभागीकरण व ग्राहक वर्तनाचे विश्लेषण, जाहिरातीचा परिचय – जाहिरात म्हणजे काय, तिचे प्रकार आणि आराखडे, जाहिरात मसुदा आणि अंदाजपत्रकाचे महत्त्व, जाहिरातींवर नियमन आणि नियंत्रण, उत्पादन जीवन चक्र, विपणन व्यूहरचना, आणि नेटवर्क विपणन, जाहिरात क्षेत्रातील नैतिकता आणि नियामक संस्था याबद्दल सखोल माहिती दिली आहे. भारतीय आणि जागतिक अर्थव्यवस्थेच्या संदर्भात विचारशील बनवण्यास मदत करेल. तसेच विद्यार्थ्यांना विपणन आणि जाहिरात क्षेत्रात ज्ञान मिळवण्यासाठी उपयुक्त ठरेल.

    160.00
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  • व्यवसाय प्रशासन (भाग 2)

    Vyavasay Prashasan (Bhag 2)

    275.00
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