Consumer Behaviour & Insights

Rs. 295.00 10% OFF

Availability: 10 left in stock

According to the National Education Policy 2020, Savitribai Phule Pune University, Pune (SPPU) has decided to change the curriculum of TYBCOM for the Faculty of Commerce and Management, from the...

Name : Consumer Behaviour & Insights
Vendor : Prashant Publication
Type : TYBcom | V |
Manufacturing : August 2026
Total Pages : 192 Pages

Categories:

Authors:

Guaranteed safe checkout:

Orders ship within 5 to 10 business days.

Hoorey ! This item ships free to the US

INTERNATIONAL	XS	S	M	L	XL	XXL	XXXL
EUROPE	32	34	36	38	40	42	44
US	0	2	4	6	8	10	12
CHEST FIT (INCHES)	28"	30"	32"	34"	36"	38"	40"
CHEST FIT (CM)	716	76	81	86	91.5	96.5	101.1
WAIST FIR (INCHES)	21"	23"	25"	27"	29"	31"	33"
WAIST FIR (CM)	53.5	58.5	63.5	68.5	74	79	84
HIPS FIR (INCHES)	33"	34"	36"	38"	40"	42"	44"
HIPS FIR (CM)	81.5	86.5	91.5	96.5	101	106.5	111.5
SKORT LENGTHS (SM)	36.5	38	39.5	41	42.5	44	45.5

According to the National Education Policy 2020, Savitribai Phule Pune University, Pune (SPPU) has decided to change the curriculum of TYBCOM for the Faculty of Commerce and Management, from the academic year 2026- 2027. Consumer Behaviour and Insights subject are major level in the class curriculum. We have written the present book according to the syllabus of NEP pattern. The broader interest of professors, researchers and students teaching this subject has been taken into consideration while writing the book. We have also considered that the students and scholars of the Faculty of Commerce and Management should get a better understanding of this subject and develop the skills of this subject.
The present book to the readers, as it has been written using as many concepts as possible related to the subject, simple and understandable language. Not only will it benefit students of the subject, but it will also benefit research students and research mentors and professors. It also includes questions designed to prepare students for competitive exams.

1. Fundamentals of Consumer Behaviour and
Behavioural Theories...................................................7
1.1 Introduction to Consumer Behaviour: 1.1.1 Meaning and definition of consumer behaviour 1.1.2 Nature and scope of consumer behaviour 1.1.3 Importance of consumer behaviour in marketing 1.1.4 Consumer roles in purchase decisions 1.1.5 Evolution of con-sumer behaviour studies 1.1.6 Consumer behaviour in the modern marketplace
1.2 Theories and Models of Consumer Behaviour: 1.2.1 Economic model of consumer behaviour 1.2.2 Psychoanalytic theory 1.2.3 Behavioural learning theory 1.2.4 Cognitive theory of consumer behaviour 1.2.5 Sociological models of consumer behaviour 1.2.6 Howard–Sheth Model 1.2.7 Engel–Blackwell–Miniard Model.

2. Needs, Motivation and Personality in
Consumer Behaviour..........................................35
2.1 Needs and Consumer Behaviour: 2.1.1 Concept of needs and wants 2.1.2 Classification of needs 2.1.3 Consumer needs and purchase motivation 2.1.4 Needs satisfaction and consumer expectations
2.2 Motivation Theories: 2.2.1 Maslow’s hierarchy of needs 2.2.2 McClelland’s theory of needs 2.2.3 Herzberg’s motivation theory
2.3 Personality and Consumer Behaviour: 2.3.1 Meaning and nature of personality 2.3.2 Personality traits and consumer behaviour 2.3.3 Self-concept and consumer identity 2.3.4 Lifestyle and psychographic segmentation.

3. Factors Affecting Consumer Behaviour....................85
3.1 Psychological Factors: 3.1.1 Perception and consumer behaviour 3.1.2 Learning and consumer behaviour 3.1.3 Attitude and consumer behaviour 3.1.4 Consumer values and value perception
3.2 Socio-Cultural Factors: 3.2.1 Culture and consumer behaviour 3.2.2 Subculture and social class 3.2.3 Family influence in buying behaviour 3.2.4 Reference groups and opinion leaders.

4. Digital Consumer Behaviour and E-Commerce...........110
4.1 Digital consumer behaviour trends
4.2 Online consumer decision-making process
4.3 Social media influence on consumer behaviour
4.4 Mobile commerce and digital marketing
4.5 Consumer trust and privacy in online transactions
4.6 Role of artificial intelligence and data analytics in understanding consumers.

5. Branding, Loyalty and Customer Experience..............156
5.1 Brand perception and consumer behaviour
5.2 Brand positioning and brand image
5.3 Brand loyalty and relationship marketing
5.4 Customer satisfaction and retention strategies
5.5 Customer experience management (CEM)
5.6 Building long-term customer relationships

References......................................................................192