• Marketing and Salesmanship

    110.00
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  • Marketing Management

    The marketing concept believes that achieving the company’s objectives depends on understanding the needs and wants of target markets and delivering the desired satisfaction in a better way than what the competitors are doing. Focus on customer and value is considered the path to successful sales and company profits in this concept. The customer is considered ‘The King’ and the company produces and markets what the customer wants. The selling concept takes an inside out perspective. It starts with the factory, focuses on the company’s existing products, and calls for heavy selling and promotion to generate profitable sales. The focus is mainly on conquering the customer, for short term sales, with no concern for consumers. The marketing concept takes an outside in perspective. It starts with a well defined target market, focuses on customer needs, and integrates all the marketing activities that affect the customers. Profits come from creating long term customer relationships based on customer value and satisfaction.

    120.00
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  • Marketing Management

    225.00
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  • Marketing Management – II

    150.00
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  • Marketing Management – II

    130.00
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  • Marketing Management – III

    200.00
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  • Marketing Management – III

    135.00
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  • Modern Management Techniques

    75.00
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  • -11%

    Modern Office Management

    Original price was: ₹185.00.Current price is: ₹165.00.
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  • Modern Office Management

    In Simpler terms we can say office is place where business is carried on. In common Parlance, an office is understood to be a place where clerical work is performed and where all kinds of paper work i.e. letters, correspondence, files, records etc. and dealt with. It is a central place where all sorts of clerical work is done to co-ordinate and control the affairs of the whole organization.
    Each office has a personality of its own. This personality is a reflection of the purpose for which an office exists. The manufacturing office will have a profile that differs from that of a sales office. The accounting office will have a different orientation from that of a research and development office.” In organizing a new office the office manager must first determine the prime reason existence of that office and then add the necessary ingredients to bring about an efficient operation entity that achieves pre- determined results.
    Really speaking we prefer and refer the standard books and collected new and latest references and information from innumerable good books, journals bulletins reports and articles.
    This book is also useful to the teachers who would otherwise have to prepare their lecturers from various sources particularly an attempt has been made to use simple and easily understandable Language.

    160.00
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  • Modern Office Management

    250.00
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  • Organisation and Management of Municipal Corporation

    There are two common forms of local self-government – Urban Local Government and Rural Local Government. The rural local bodies are described as institutions of democratic decentralization or Panchayat Raj. While the urban, the urban areas are administered by different types of local bodies. As a local government is a state subject, these bodies are created by state legislation which lays down the conditions for constituting them. The six types of urban bodies presently in existence are – Municipal Corporations, Municipalities, Notified Area Committee, Town Area Committee, Cantonment Board and Improvement Trusts. These urban local bodies are established from time to time and as per need in a Union Territory by an Act of Parliament and in the territory of a state by an Act of State Legislature. Of these six forms of urban local bodies, municipalities are established in small cities and municipal corporations in big cities depending upon the need by the respective governments. The increasing urbanisation is posing many problems and challenges to the urban local authorities. The services provided by the municipal government, both qualitatively and quantitatively are inadequate and poor. This calls for radical reform of the urban government structure and its functioning. Only the efficient organisation and management of Municipal Corporation will meet the increasing expectations of urban people and bring marked improvement in the standard, range and quality of services provided in a particular city. As democracy advances the importance of public administration as a theme for study becomes more and more concern evoking public interest and involvement. Hence the need of administration of local government body has become more relevant in recent times

    350.00
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  • Organizational Behavior

    As educators, we all have the same goal: to help our students make the maximum possible academic gains in a positive, respectful environment that promotes their success and nurtures their desire to learn. Well, for starters, organizational behavior (OB) remains a fascinating topic that everyone can relate to (because everyone either has worked or is going to work in the future). What makes people effective at their job? What makes them want to stay with their employer? What makes work enjoyable? Those are all fundamental questions that organizational behavior research can help answer. However, our desire to write this book also grew out of our own experience of teaching OB using other textbooks.

    295.00
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  • Problems in Business Mathematics

    This book focuses on the problems containing detailed answers along with multiple choice questions on different topics. The book is concise, self explanatory, to the point and trustful in every sense. It makes you aware of each and every aspect of the subject on which the questions may be asked. The basic motto of the book is to enable the students understand the concept and learn their applications in the real life.

    Some of the salient features of the book are :

    • This book is an important tool for commerce students to success in the various types of examination in the field of commerce.
    • The questions are design to enable students to acquire an ideal knowledge about all critical aspects of mathematics.
    • The book has been written in simple and easy language.
    • Answers to all the questions have been thoroughly checked.
    • Working rules, showing the various steps for the applications of formulae has been given.
    325.00
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  • Professional Communication

    110.00
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  • Quantitative Techniques

    We have great pleasure in introducing this book ‘Quantitative Techniques’ to the student community. This book is helpful in particular to the F.Y.B.Com., Semester II students of the North Maharashtra University as it is written strictly according to their syllabus. This is also useful to the students undergoing graduation in Management with North Maharashtra University and other parallel courses in various Universities.
    Students will certainly appreciate and like the syllabus oriented, easy to understand point wise presentation. Each chapter is devoted for one unit of syllabus.

    110.00
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  • Quantitative Techniques

    110.00
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  • Quantitative Techniques

    110.00
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  • Recent Trends in Commerce, Economics and Management

    “Recent Trends in Commerce and Management” Books covers the impact of technology on Commerce and Management stream. Nowadays the technology entirely changes the traditional tasks of Commerce, Economics and Management into a trendy way. Technology made a huge changes in every way of life in commerce, Economics and Management namely E-Marketing, E-Banking, Insurance, Logistics, Marketing, Tourism, Share Market, Hotel Industry, Transportation and Entertainment Industry etc… India’s policy of “Make in India” is fostering to local manufacturer, Entrepreneurs and small scale industry.
    Indian economy’s development ad growth of depends mainly on commerce and management. It is contribute to the nation’s GDP and resulted increasing share in trade and attract global investment. Hence, Commerce, Economics and Management activities are the lifeblood for the social and economic development of any country. Therefore the recent trends in Commerce, Economics and Management will have witnessed a major boom and it provides employment opportunity to millions of youth. This book will be of great use to the Researchers, students and academician.

    395.00
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  • Research Methodology for Business

    The present reference book has been written with the objective to enable researchers in developing the appropriate methodology for their research studies. The book will also make them familiar with the art of using different research methods and techniques.
    Regarding the organization, the book consists of four broad chapters. Chapter one is about Introduction of Business Research, which includes the conceptual background of research, business research and research methodology. Chapter two has been exclusively devoted to concept of Research Problem, Hypothesis, Research Design and its related aspects. Chapter three explains the details of data collection, measurement, scaling and processing of data. It also consists of the detailed aspects of classification, tabulation analysis and interpretation of information. Chapter four dwells on various aspects of research report, mode of citation and bibliography.
    The new concepts in research methodology such as plagiarism, role of computers in research, application of statistical tools etc. are explained in understandable manner. Each chapter cover outline at the beginning which will give the brief idea of the topics covered in the chapter. The topics are arranged in numbered paragraphs. Detailed question bank at the end of each chapter is included. The efforts are made to include the authentic and latest material on this subject.

    295.00
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  • Retail Management

    250.00
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  • Soft Skills

    Soft skills, on the other hand, are subjective skills that are much harder to quantify. Also known as “people skills” or “interpersonal skills,” soft skills relate to the way you relate to and interact with other people. Soft skills are character traits and interpersonal skills that characterize a person’s relationships with other people. In the workplace, soft skills are considered a complement to hard skills, which refer to a person’s knowledge and occupational skills.

    The management is keenly searching ahead to wonderful kind of ability in its ability personnel. In anyway function you will be searching ahead in your organization, owning strong soft skills can placed you a step ahead inside the opposition and make you a real expert. Soft competencies also virtually refers to the approaches you convey yourself within the professional world. Your interaction with colleagues, superiors and expert determination for finishing an assignment without taking any work pressure come beneath the field of soft skills. One predominant problem is that the importance of these tender skills is normally undervalued, and there’s very less training being supplied for those. This is because; all businesses tend to count on their employees to understand how to behave on the job. They frequently presume that every man or woman has an affordable expertise of how vital it is to be on time, operating as a team, taking tasks and produce out fantastic satisfactory work.

    110.00
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  • Soft Skills Development

    Soft Skills, a buzz word today that has attracted the attention of students, professionals and entrepreneurs all over the world. Employability, being the major concern today, every individual aims at getting coveted jobs. Employability today is commensurate with proving multiple skills in varied situations in a fast changing Business world. Hence, everyone aspiring for jobs today has to prove one’s mettle in various situations where one requires to be armed with different skills, which, collectively come under Soft Skills. One may be armed with good competence of one’s subject but one cannot compete with his peer groups unless one has the potential of performance. Performance can be ensured with the demonstration of certain abilities that can help a professional communicate, corroborate, convince, evaluate and look into the continuing as well as the upcoming trends of the corporate world from time to time. Soft Skill – Those defined as attitudes and behaviors that relate to critical thinking, problem solving, communication, collaboration and presentation skill this will not only help student to get job in the career he or she aspires to, they are essentials to long success in the workplace.

    105.00
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  • Taxation Income Tax

    285.00
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  • Waste Management

    The Present book is an attempt to dicuss important aspects of the waste management & it is an attempt to provide the readers a simple and easy to understand text material to educate tem about their wasting. Waste management increases public awareness and knowledge of waste issues and challenges.
    In the book Waste Management the issues discussed are Components of Municipal Solid Waste, Solid Waste Management, Waste Treatment / Management and Recycling, Reuse and Recycling of Non-Biodegradable Solid Waste, Pollution Prevention and Waste Management, Waste Water Management, Disposal of radioactive, Waste or royal waste, Protection and control from radiation, Eco friendly plastic fuel. Various Aspects related to these issues are of key importance, we hope discussion on them will be helpful for students, teachers and scholar researchers.

    250.00
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