• Advanced Marketing

    We have a great pleasure in introducing our book to commerce students on Advanced Marketing. This book is especially written as per National Education Policy Syllabus for the students of Second Year Post- Graduation of KBC North Maharashtra University, Jalgaon. This is a book which is a written honestly for the rural and urban students of Commerce, Management professional etc.
    Consumer behavior has become exceptionally changing and technology is changing the market day by day. Advanced marketing is extremely relevant in such a scenario. This book for marketers, strategists, and students who wish to immerse themselves in the latest awareness of the innovative marketing practice and cutting-edge strategies.
    Today, marketing is not about selling products; it’s about forging meaningful relationships with consumers, leveraging data to gain insights, and navigating the intricacies of a global marketplace. As you continue reading the pages that follow, you’ll be exposed to more complex information about matters such as data-driven decision making, personalized marketing, omnichannel strategies, and emergent technologies like AI and ML.
    This book is also useful to the teachers who would otherwise have to prepare their lecturers from various sources particularly an attempt has been made to use simple and easily understandable Language. Topics of the book are logically arranged in numbered paragraphs exactly according to the modified syllabus from June, 2024. Really speaking we prefer and refer the standard books and collected new and latest references and information from innumerable good books, journals, bulletins, reports and research articles.

    ₹155.00
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  • Forensic Accounting

    We have a great pleasure in introducing our book to commerce students on Forensic Accounting. This book is especially written as per National Education Policy Syllabus for the students of Second Year Post-Graduation of KBC North Maharashtra University, Jalgaon. This is a book which is a written honestly for the rural and urban students of Commerce, Management professional etc.
    This book provides an excellent understanding of forensic accounting for both practitioners and students by demonstrating the complex and interesting interface between finance, law, and investigative inquiry. Forensic accounting, or the art of using accounting abilities and financial data in determining fraud and other related crimes, is a very essential element in the world where financial integrity has become a crucial phrase.
    This book is also useful to the teachers who would otherwise have to prepare their lecturers from various sources particularly an attempt has been made to use simple and easily understandable Language.
    Topics of the book are logically arranged in numbered paragraphs exactly according to the modified syllabus from June, 2024. Really speaking we prefer and refer the standard books and collected new and latest references and information from innumerable good books, journals, bulletins, reports and research articles.

    ₹155.00
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  • Information System for Business

    We must embrace adaptation in accordance with the demands of the present era. Therefore, any change in a subject’s curriculum is a natural progression of development. Knowledge evolves as subjects are taught and learned in diverse ways over time. In light of the adoption of a new syllabus by Kavayitri Bahinabai Chaudhari North Maharashtra University for Second-year Master of Commerce students, aligned with the New Education Policy 2020, it is our responsibility to provide them with updated learning materials.
    We take great pleasure in introducing the textbook “Information System for Business”, designed for S.Y. M.Com students. This book, structured in a self-learning format, adheres to a student-friendly approach. It includes exam questions from NMU and other universities, facilitating comprehensive exam preparation.

    ₹350.00
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  • International Business Environment

    We must embrace adaptations in accordance with the demands of the present era. Hence, any alteration in a subject’s curriculum is a natural progression of development. Knowledge evolves when subjects are taught and learned in new diverse ways over time. Given the adoption of a new syllabus by Kavayitri Bahinabai Chaudhari North Maharashtra University for second-year Master of Commerce students in line with the New Education Policy 2020, it becomes our responsibility to provide them with updated learning materials.
    We take immense pleasure in introducing the textbook “International Business Environment” tailored for S.Y. M.Com students. This book, structured in a self-learning format, adheres strictly to a student-friendly approach. It encompasses exam questions from NMU and other universities, facilitating comprehensive exam preparation.

    ₹250.00
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  • Organizational Behavior

    As educators, we all have the same goal: to help our students make the maximum possible academic gains in a positive, respectful environment that promotes their success and nurtures their desire to learn. Well, for starters, organizational behavior (OB) remains a fascinating topic that everyone can relate to (because everyone either has worked or is going to work in the future). What makes people effective at their job? What makes them want to stay with their employer? What makes work enjoyable? Those are all fundamental questions that organizational behavior research can help answer. However, our desire to write this book also grew out of our own experience of teaching OB using other textbooks.

    ₹295.00
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  • Supply Chain Management

    We must embrace adaptation in accordance with the demands of the present era. Therefore, any change in a subject’s curriculum is a natural progression of development. Knowledge evolves as subjects are taught and learned in diverse ways over time. In light of the adoption of a new syllabus by Kavayitri Bahinabai Chaudhari North Maharashtra University for Second year Master of Commerce students, aligned with the New Education Policy 2020, it is our responsibility to provide them with updated learning materials.
    We take great pleasure in introducing the textbook “Supply Chain Management”, designed for M.Com students. This book, structured in a self-learning format, adheres to a student- friendly approach. It includes exam questions from NMU and other universities, facilitating comprehensive exam preparation.

    ₹195.00
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  • आधुनिक किरकोळ विक्री व्यवस्थापन

    “आधुनिक किरकोळ विक्री व्यवस्थापन” (Modern Retail Management) हे पुस्तक कवयित्री बहिणाबाई चौधरी उत्तर महाराष्ट्र विद्यापीठाच्या एम.कॉम. भाग-2 साठी वाणिज्य आणि व्यवस्थापन विद्याशाखा अंतर्गत नवीन शैक्षणीक धोरणानूसार (NEP 2020) प्रणालीवर आधारित पुनर्रचित अभ्यासक्रम जून 2024 पासून सुरू करण्यात आलेल्या अभ्यासक्रमानुसार मराठी माध्यमातून लिहिलेले पाठ्यपुस्तक आपल्या हाती देतांना आनंद होत आहे.
    प्रस्तुत पुस्तकात किरकोळ विक्री व्यवस्थापन परिचय, भारतातील किरकोळ विक्री स्थिती, भारतातील किरकोळ विक्री क्षेत्राचा विकास, ग्रीन मार्केटींग, भारतीय अर्थव्यवस्थेत किरकोळ विक्रीचे महत्त्व, विक्री स्थान आणि आराखडा, किरकोळ विक्रीतील नोकरीच्या संधी, मर्चंडइझिंगची उत्क्रांती किंवा विकास, किरकोळ विक्री विशेषाधिकार किंवा मक्ताधिकार, किरकोळ विक्रीमध्ये माहिती तंत्रज्ञानाचा वापर, मोहीम व्यवस्थापन, सांकेतीक पध्दती तंत्र इत्यादी मूलभूत संकल्पना स्पष्ट करण्यात आलेल्या आहेत. संकल्पना अधिक स्पष्ट व्हाव्या यासाठी योग्य त्या ठिकाणी आकृत्या काढून स्पष्टीकरण देण्यात आलेले आहे.

    ₹210.00
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  • उद्योजकता व्यवस्थापन

    Udyojakta Vyavsthapan

    ₹295.00
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  • प्रगत विपणन

    ‘प्रगत’ हे पुस्तक क.ब.चौ. उत्तर महाराष्ट्र विद्यापीठाच्या एम.कॉम.II
    (सत्र-3) वाणिज्य आणि व्यवस्थापन विद्याशाखा अंतर्गत राष्ट्रीय शैक्षणिक धोरण (NEP) नुसार पुनर्रचित अभ्यासक्रम जून 2024-25 पासून सुरू करण्यात आलेल्या अभ्यासक्रमानुसार मराठी माध्यमातून लिहिलेले पाठ्यपुस्तक आपल्या हाती देताना आनंद होत आहे.
    प्रस्तुत पुस्तकात प्रगत विपणनाची ओळख- प्रगत विपणनाची ओळख – संकल्पना, महत्त्व, आव्हाने आणि ट्रेंड. व्युहरचनात्मक विपणन नियोजन – नियोजनाची भूमिका, विपणन वातावरणाचे विश्लेषण, रणनीती आणि युक्त्या.
    ग्राहक संबंध व्यवस्थापन – महत्त्व, ग्राहक धारणा धोरणे आणि तंत्रज्ञान. बाजार संशोधन आणि ग्राहक वर्तन – संशोधनाचे संचालन, ग्राहक वर्तनाची विश्लेषण.
    ब्रँड व्यवस्थापन आणि विपणन संप्रेषण- ब्रँड इक्विटी, पोझिशनिंग, एकात्मिक विपणन धोरणे. डिजिटल मार्केटिंग आणि आंतरराष्ट्रीय विपणन – डिजिटल स्वरूप, ऑनलाइन ग्राहक वर्तन, जागतिक आव्हाने इत्यादी घटकांविषयी विस्तृत माहिती स्पष्ट करण्यात आलेली आहे. योग्य त्या ठिकाणी आकृत्या काढून स्पष्टीकरण करण्यात आलेले आहे.

    ₹250.00
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  • मानव संसाधन व्यवस्थापन – III

    Manav Sansadhan Vyavasthapan – III

    ₹295.00
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  • संघटनात्मक वर्तणूक

    Sanghatnatam Vartnuk

    ₹250.00
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