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MCom Semester II

Recent Trends in Commerce and Business

M.Com | Sem II | Paper - 423C (NEP 2020 Pattern)



1. Trends in Business Communication :
1.1 Introduction.
1.2 Importance of Effective Business Communication.
1.3 Digital Communication Tools and Platforms.
1.4 Virtual Meeting and Remote Collaborations.
1.5 Cross Cultural Communication in Globalized World.
1.6 Business Writing and Documentation in the Digital Age.

2. Trends in Marketing :
2.1 Introduction.
2.2 Shift from Traditional Marketing to Digital Marketing.
2.3 Social Media Marketing and Influencer Marketing.
2.4 Content Marketing and Story Telling.
2.5 Personalization and Customer Experience in Marketing.
2.6 Marketing Analytics and Data Driven Decision Making.

3. Trends in E – Commerce : 
3.1 Introduction.
3.2 Growth and Impact of E – Commerce.
3.3 Mobile Commerce and M Commerce Trends.
3.4 Omnichannel Retailing and Customer Journey.
3.5 Emerging E-Commerce Technologies.
3.6 Logistics and Supply Chain Management in E – Commerce.

4. Industry 4.0 : 
4.1 Introduction
4.2 Definition and Overview of Industry 4.0.
4.3 Concept and Scope of Industry 4.0.
4.4 Key Technologies : Exploring the foundational technologies driving Industry 4.0 such as Internet of things and Connected devices.
4.5 Impact of Industry 4.0 on Manufacturing and Automation.

5. Digital Transformation :
5.1 Introduction.
5.2 Digital Transformation: Understanding the role of Industry 4.0 in driving digital transformation within organizations.
5.3 Challenges and Opportunities in associated with adopting Industry 4.0.

6. Social Media : 
6.1 Introduction.
6.2 Rise of Social Media.
6.3 Impact of Social Media on Commerce and Business.
6.4 Various Types of Social Media Platforms and their Characteristics.
6.5 Different ways of Businesses can utilize social media for Marketing.
6.5.1 Social Media Marketing for Customer Engagement.
6.5.2 Social Media Marketing for Brand Promotion.
6.6 Challenges and Opportunities that business encounter when using social media as part of their strategies.


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