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Research Methodology for Business

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The present reference book has been written with the objective to enable researchers in developing the appropriate methodology for their research studies. The book will also make them familiar with the art of using different research methods and techniques.
Regarding the organization, the book consists of four broad chapters. Chapter one is about Introduction of Business Research, which includes the conceptual background of research, business research and research methodology. Chapter two has been exclusively devoted to concept of Research Problem, Hypothesis, Research Design and its related aspects. Chapter three explains the details of data collection, measurement, scaling and processing of data. It also consists of the detailed aspects of classification, tabulation analysis and interpretation of information. Chapter four dwells on various aspects of research report, mode of citation and bibliography.
The new concepts in research methodology such as plagiarism, role of computers in research, application of statistical tools etc. are explained in understandable manner. Each chapter cover outline at the beginning which will give the brief idea of the topics covered in the chapter. The topics are arranged in numbered paragraphs. Detailed question bank at the end of each chapter is included. The efforts are made to include the authentic and latest material on this subject.

  1. Introduction To Business Research : 1.1 Introduction, 1.2 Characteristics/ Features of Research, 1.3 Objectives of Research, 1.4 The Significance/ Importance of Research, 1.5 Qualities of Good Researcher, 1.6 Types of Research, 1.7 Criteria of Good Research (Scientific Research), 1.8 Features/Qualities of Good Research, 1.9 Steps in Scientific Research Process, 1.10 Research Methods, 1.11 Research methodology, 1.12 Research Methods vs. Research Methodology, 1.13 Business research : Meaning and Definition : 1.13.1 Advantages of Business research, 1.13.2 Disadvantages of Business research, 1.13.3 Significance of Business research, 1.13.4 Nature of Business research, 1.13.5 Aims and Objectives of Business Research, 1.14 Ethical Issues in Research, 1.14.1 Objectives in research ethics, 1.14.2 Some Ethical Principles in Research, 1.15 Plagiarism, 1.15.1 Forms of plagiarism, 1.15.2 Preventing Plagiarism, 1.16 The Need of Computer in Research, 1.17 Role of Computer in Research Process, 1.17.1 Role of Computers in Scientific Research, 1.18 Introduction to SPSS (Statistical Package for Social Sciences), 1.18.1 Features of SPSS, 1.18.2 Importance of SPSS, 1.18.3 Uses of SPSS
  2. Formulation of Research Problem, Development of the Research Hypotheses, Research Design & Sampling : 2.1 Introduction, 2.2 Concept of Research Problem : 2.2.1 Defining Research Problem, 2.2.2 Importance of defining Research Problem, 2.2.3 Formulation and Development of Research Problem, 2.2.4 Factors in Selecting a Research Problem, 2.2.5 Techniques Involved in Defining a Research Problem, 2.3 Concept of Review of Literature : 2.3.1 The Importance of Literature Review, 2.3.2 Review of Literature Procedures, 2.3.3 Types of Literature Review, 2.4 Hypothesis : 2.4.1 The Purpose of a Hypothesis, 2.4.2 Parameters of a Good Hypothesis, 2.4.3 Characteristics of Hypothesis, 2.4.4 Types of Hypothesis, 2.4.5 Type of Research Variables, 2.4.6 Formulation of Hypothesis, 2.4.7 Methods of testing hypothesis, 2.4.8 The structure of hypothesis testing, 2.5 Research Design, 2.5.1 Nature of Research Design, 2.5.2 Classification of Research Design, 2.5.3 The need for a research plan, 2.5.4 Steps in the research plan, 2.6 Sample selection, 2.6.1 Key terms in sample selection, 2.6.2 Types of Sample Selection
  3. Data Collection, Measurement & Scaling, Processing of Data : Sources of Data Collection : 3.1 Introduction : 3.1.1 Data Collection, 3.1.2 Sources / Ways of Collecting Information, 3.2 Methods of Collecting Primary Data : 3.2.1 Important Things to Consider While Preparing Questionnaire, 3.2.2 Important matters while preparing the schedule, 3.2.3 Importance of Primary Data, 3.2.4 Merits of Primary Data, 3.2.5 Demerits of Primary Data, 3.3 Secondary Data : 3.3.1 Features of Secondary Data, 3.3.2 Importance of Secondary Data, 3.3.3 Factors to consider while compiling Secondary Data, 3.3.4 Sources of secondary Data, 3.3.5 Unpublished documents / sources, 3.3.6 Advantages of Secondary Data, 3.3.7 Disadvantages Secondary Data, 3.4 Measurement and classification, 3.4.1 Measurement, 3.4.2 Accurate measurement tests, 3.5 Classification, 3.6 Data Processing, 3.6.1 Data Processing Meaning, 3.7 Collection or Editing, 3.7.1 Types of Collection, 3.8 Encoding, 3.9 Classification of Data, 3.10 Tabulation, 3.10.1 Objectives of tabulation, 3.10.2 Components of table, 3.11 Analysis and interpretation of information, 3.11.1 Analysis of meaning, 3.11.2 Types of analysis, 3.11.3 Second variable analysis Methods
  4. Research Report and Mode of Citation and Bibliography : 4.1 Research Report, 4.1.1 Importance of Report Writing, 4.1.2 Important points of report writing, 4.2 Types of Research Report, 4.3 Structure or Layout of Research Report, 4.3.1 Divisions and sections of a report, 4.3.2 Content of individual sections, 4.4 Steps in Research Report, 4.5 Mode of Citation and Bibliography, 4.5.1 Citations, 4.5.2 Footnote or Endnote System, 4.5.3 Use of Notes, 4.5.4 Bibliography, 4.5.5 Quotations, 4.5.6 Paraphrases and Summaries, 4.5.7 Citing for first time, 4.5.8 List of Abbreviation used in Citation, 4.5.9 Mode of Preparing a Bibliography, 4.5.10 Classification of bibliography entries, 4.5.11 Difference between References and Catalog, 4.5.12 Difference between Footnotes and Bibliography, 4.5.13 Examples of bibliography entries


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