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संज्ञापन

English for Business

Rs.225.00

The prime aim of the book is to provide students a handbook on some key concepts, terms and theories related with communication, prescribed in the various courses of North Maharashtra University. The book deals with various aspects of communication. In today’s world of globalization and technological development, the need of effective communication is felt more than ever. This is a competitive world, hence students need to acquire various soft skills along with the hard skills. The book focuses on the aspects of soft skills and employment related skills.

Part – I

  1. Communication : 1.0 Introduction, 1.1 The Meaning and Definitions of Communication, 1.2 Barriers to Communication, 1.3 Effective Communication : Techniques and Advantages
  2. Oral Communication Skills : 2.0 Introduction, 2.1 Personal Interviews, 2.2. Presentation Skills, 2.3. Situational Dialogues
  3. Written Communication : 3.0 Introduction, 3.1 Report Writing, 3.2 Meetings, 3.3 Letter Writing, 3.4 E-mail (Electronic Mail)
  4. Soft Skills : 4.0 Introduction to Soft Skills, 4.1 Definition and Importance of Soft Skills, 4.2 Time Management, 4.3 Body Language, 4.4 Career Planning
  5. Grammar and Vocabulary : 5.0 Introduction, 5.1 Part of Speech, 5.2 Articles, 5.3 Phrasal Verbs, 5.4 Correct Spelling, 5.5 Synonyms and antonyms
  6. Reading and Negotiation Skills : 6.0. Introduction, 6.1. Importance and Definition of Reading Skill, 6.2 Negotiation Skill.

Part II

  1. Communication : 1.0 Introduction, 1.1 Forms/Channels of Communication, 1.2 Communication According to Context, 1.3 Communication According to Persons Involved, 1.4 Communication According to the Direction/Flow, 1.5 Listening
  2. Oral Communication : 2.0. Introduction, 2.1 Group Discussion, 2.2 Public Speaking, 2.3 Technical Communication
  3. Written Communication : 3.0 Introduction, 3.1 Letter Writing, 3.2 Advertisement, 3.3 News Writing, 3.4 Information Manual Writing
  4. Employment Communication : 4.1 Introduction, 4.2 Correspondence Related to recruitment/ Cover Letter, 4.3 Cold Call Letters, 4.4 Interview
  5. Soft Skills : 5.1 Leadership Skills, 5.2 Team Building, 5.3 Attitude, 5.4 Stress Management
  6. Grammar and Vocabulary : 6.0 Introduction, 6.1 Tenses, 6.2 Change the Voice, 6.3 Add Question Tag, 6.4 Words often Confused, 6.5 One Word Substitution

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