Semester I (Marketing)

1. Introduction to Marketing : 1.1 Meaning, Definitions, Nature, Scope of Marketing, 1.2 Importance of Marketing as Business Function, 1.3 Marketing Process, 1.4 Functions of Marketing, 1.5 Marketing Ethics, 1.6 Rural & Green Marketing: Meaning
2. Market Segmentation & Buyer Behaviour : 2.1 Market Segmentation – 2.1.1 Meaning, concepts and importance of segmentation, 2.1.2 Bases for Segmenting Consumer Markets, 2.1.3 Benefits & limitations of Market Segmentation
3. The Marketing Mix : 3.1 Introduction, 3.2 Marketing Mix-The Traditional 4Ps, 3.3 The Modern Components of the Mix- The Additional 3Ps
4. Product Life-Cycle Marketing Strategies : 4.1 Product Life Cycles Style, Fashion, and Fad Life Cycles, 4.2 Marketing Strategies: Introduction Stage and the Pioneer Advantage, 4.3 Marketing Strategies: Growth Stage, 4.4 Marketing Strategies
5. Services Marketing : 5.1 Meaning, Definitions and Features of Services, 5.2 Classification of Services, 5.3 New Generation Services, 5.4 Importance of Service Marketing, 5.5 Problems in Service Marketing.
6. Introduction to Technology Based Marketing Strategies : 6.1 Call to Action Marketing, 6.2 Close Range Marketing, 6.3 Cloud Marketing, 6.4 Drip Marketing, 6.5 Email Marketing, 6.6 Freebie Marketing, 6.7 Mobile Marketing, 6.8 Newsletter Marketing, 6.9 Online Marketing, 6.10 Social Media Marketing

Semester II (Advertising) 

1. Introduction to Advertising : 7.1 Meaning, Definitions, Nature & Scope of Advertising, 7.2 Importance of Advertising in Modern Marketing, 7.3 Role of Advertising in Marketing Mix, 7.4 Classification & Types of Advertising
2. Advertising Media : 8.1 Types of Advertising Media – 8.1.1. Print Media, 8.1.2. Electronic Media, 8.1.3. Outdoor Media, 8.1.4. Transit & Vehicular Media, 8.2. Merits and Limitations of Various Types of Advertising Media
3. Creativity in Advertising : 9.1 Advertising Copy- 9.1.1 Meaning & Elements of Print Copy, 9.1.2 Essentials of a Good Advertising Copy, 9.1.3 Types of Copy Writing, 9.2 Advertising Layouts- 9.2.1 Meaning, Components and Types of advertising Layout, 9.2.2 Factors Influencing Advertisement Lay-Out
4. Advertising Budget : 10.1 Meaning, Definitions and Importance of Advertising Budget, 10.2 Process of Preparing Advertising Budget, 10.3 Methods of Framing Advertising Budget, 10.4 Approaches to Advertising Budget
5. Advertising Agency : 11.1 Meaning and Services Rendered by Advertising Agency, 11.2 Evaluation and History of Advertising Agency, 11.3 Agency selection Criterion, 11.4 Agency Client Relationship, 11.5 Career Options in Advertising
6. Regulation & Control on Advertising : 12.1 Advertising Standard Council of India, 12.2 Doordarshan Code, 12.3 Ministry of Information & Broad Casting, 12.4 Advertising Ethics