Name: Retail Management and Digital Marketing
SKU: 9789385664403
Price: 95.00 INR
Availability: InStock

Concept of Retailing : 1.1. Concept 1.2. Importance 1.3. Functions 1.4. Indian Vs. Global Scenario
Retailing Format and Retail Locations : 2.1. Store and non-store retailing 2.2. Franchising 2.3. Unconventional channels
Merchandising : 3.1. Concept, Importance, Functions 3.2. Steps in merchandising planning 3.3. Category management: Definition and process 3.4. Introduction to Private label brands
Principles and Drivers of New Marketing Environment – Digital Media : 4.1. Industry – Reaching Audience Through Digital Channels 4.2. Traditional and Digital Marketing 4.3. Introduction to Online Marketing Environment 4.4. Dotcom Evolution and Internet Relationships 4.5. Integrating E-Business to an Existing Business Model 4.6. Online Marketing Mix 4.7. Digital Signage
Internet enabled Retailing : 5.1. Turning Experience Goods into Search Goods 5.2. Personalization through Mass Customization 5.3. Choice Assistance 5.4. Personalized Messaging 5.5. Selling through Online Intermediaries 5.6. Direct to Customer Interaction – Online Channel Design for B2C and B2B Marketing.
Integrating Online Communication into IMC Process-Online Advertisings : 6.1. Email Marketing and Viral Marketing 6.2. Affiliate Marketing – Participatory 6.3. Communication Networks – Social Media Communities 6.4. Consumer Engagement 6.5. Networks – Customer – Led Marketing Campaigns 6.6. Legal and Ethical aspects related to Digital Marketing.

Reviews

There are no reviews yet.

Be the first to review “Retail Management and Digital Marketing”

You must be logged in to post a review.

Retail Management and Digital Marketing